Social media marketing agencies are a powerful tool in the arsenal of individuals and businesses looking to grow their brand. They provide bespoke services tailor-made to meet to help you attain your marketing goals.
But you might be wondering, “Do I really need an agency to help me write some words and upload visuals?”
And therein lies the challenge. When used from a business standpoint, social media is a whole lot more than pretty pictures and flowery images.
We have got some answers! Let’s look at some of the main things a social media agency would do:
When you approach an agency with your business’ needs, the wheels start turning.
The creative heads come together to brainstorm content ideas that are most beneficial to meet the targets in your brief.
all while remaining both creative and consistent across all channels.
Additionally, we set timelines and budgets, ensuring return on your investment when hiring a social media marketing agency.
While this might seem like a simple process, the effort and expertise agencies bring in invaluable.
Once a campaign strategy is decided upon, each member in the agency pulls on their strengths to great create content.
So, picture this:
This involves the social media marketing agency:
But the job doesn’t end there! A team of SEO and PPC managers ensure that your content shows up on top of search engine result pages. Think Google, Bing and Yahoo.
They ensure that the right keywords have been incorporated, along with the right links. What’s more, they ensure that all paid ad boosts are cost-effective and reach the intended audience. These experts constantly monitor ad spends to ensure you get value for your money.
Social media is so much more than just uploads, comments, likes and shares. While engagement is crucial, what is important is to keep the conversation going. There are multiple ways an agency can help you do this.
First, and most important, is Customer Relationship Management (CRM). We engage your customers by responding to comments and messages/queries/complaints in a timely manner.
Secondly, collaboration with influencers is key. Customers and consumers today tend to support brands that are backed up by individuals they look up to and follow. So, cultivating relationships with influential brand ambassadors is vital to ensure brand growth and reach.
Finally, a successful social media marketing agency can help you cultivate leads – through content engagement and expert client relationships.
After all the time and effort invested, the question is – did all the work result in a successful outcome?
Agencies build comprehensive analytical reports on a regular basis to measure and evaluate the campaigns that have been put out. We aim to gather data that answers questions such as:
We extract metrics from online platforms as well as Google Analytics to evaluate current standings in the market. Further use of analytical tools is then combined with business acumen to map out future growth opportunities.
Based on the analysis and future requirements, the agency makes necessary changes to future campaigns. We aim to bridge the gaps recognised in the previous output period.
Still wondering if it is truly viable to hire a social media marketing agency?
The answer is most likely– YES!
And here’s why.
What is outlined below are some of the many benefits of handing over the reins to an agency:
A digital marketing agency has the best minds from various fields. From writers to designers, developers to marketers and so much more.
This means that the work that is put out is of the highest quality. You get years of experience across the board, all packaged into one mutually beneficial collaboration. Each with knowledge of the most relevant social media trends and practices.
There may be access to software galore on the internet and you might wonder why this is an important aspect. Many agencies have access to exclusive technology or even have their own in-house technology.
They can help grow your business by simplifying management and optimisation of content. They also help with generation and conversion of leads.
Additionally, company-specific Content Management Systems (CMS) and Customer Relationship Management (CRM) systems mean that you benefit from exclusive, cutting-edge technology.
Their expertise also extends to widely accessible software available online. This saves you the hassle of having to divert hours learning different social media tools.
Ultimately, this leads to:
As experts, they save you the time of having to learn various aspects of social media. These could have ultimately diverted you from your business goals, which is detrimental. What’s more?
Additionally, the sheer amount of time you must invest to maintain and sustain it will ultimately negatively impact your organisation.
But as professionals, we can alleviate the stress and despair, letting you focus on what truly matters!
Hiring a social media marketing agency means that you can focus your time on building and growing your business. This ultimately saves from you any loss you might have incurred from trying to juggle multiple commitments.
If that’s not reason enough, our PPC managers ensure that your budget is used optimally. They know when and where to allocate your capital.
They combine experience and in-depth market knowledge to save you from the cost of exorbitant ad and digital spending. This is key to saving big long term and the ROI makes the cost of hiring an agency worthwhile!
Social media might seem like an endless stream of overdone trends and generic content. But a social media agency can help bring in fresh perspective and create work that is both engaging and relatable.
This is done by constantly staying on top of industry trends as well as the wider socio-cultural sphere.
It is then packaged consistently across different platforms, incorporating the organisation’s ToV, making sure it is approachable, yet thought-provoking.
Additionally, content is tailored to suit the style and algorithms of various social media platforms. We make sure it clearly represents your brand identity.
Also, remember how we touched upon CRMs and keeping in touch with customers, consumers, and influencers alike? By communicating across various platforms, an agency can help position your business as audience-centric and accessible.
And the best bit, you garner brand loyalty and an audience that positively engages with both your message and organisation!
Digital marketing professionals are well-versed in extracting data across various channels to measure successes and failures. They have the knack for segregating crucial and relevant data to measure the impact of each project. They use this to produce actionable statistics.
While this might sound like a facet of every other industry, social media experts translate this into the digital context. They evaluate current practices to make them more successful in future endeavours.
We appreciate that this might be a lot to take in! We’ve condensed down the crux of this blog article to help you focus on the benefits:
Speak to one of our team members and let them know what your vision for your business is. We will combine our experience and creativity to tailor the most suitable content to help your business grow.
Vocal focuses on 6 key areas of content creation – copywriting, marketing, branding, illustration, websites, and design. These are combined to bring you the best assets of our social media marketing agency.
Whether you are looking to revamp your social media aesthetic, increase engagement or build your brand, we have got you covered!
In just a few steps, we will help launch you in the digital stratosphere. Here’s how we do it:
Step 1 – Tell us all about your business and what your vision for growth is. What strategic goal do you have in mind?
Step 2 – We put our creative teams to task – researching and brainstorming ideal campaign plans to help your business grow.
Step 3 – Before we get creating, we want to ensure that we paint a realistic picture for you. We present you with a predicted outcome to the content we will produce.
Step 4 – Next, we provide a quote for our services. Are you on board? Amazing! We now get to the fun bit of creating compelling content!
Now that you know how easy it is, bring us your ideas, and we’ll help you get Vocal!
Get in touch today and skyrocket your business into the digital stratosphere.
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