Is Website Copywriting More Important Than PPC?

October 8, 2021

Let’s talk about website copywriting…

Have you ever wondered what’s more important for your business – website copywriting or PPC?


Well, if you’re looking for answers to that question, you’ve come to the right place. Let’s take a closer look, shall we?


What is PPC?


You’ve probably heard of PPC before, but what exactly does it entail? Before we dive straight in, let’s clear something up – what is PPC?


PPC stands for pay-per-click. Basically, it’s a form of marketing in which an advertiser pays to feature on the search engine results page (SERP). So, when users search for specific keywords, the advertiser’s website will appear at the top of the list.


You might not have noticed PPC ads before, but we’re sure you’ve come across them in the past. They’re the results you see before the organic search results on a SERP.


What are the benefits of PPC advertising?


So, which is more important – PPC advertising or website copywriting? To help us find out, let’s go through some benefits of PPC.


Here are 5 benefits of PPC advertising:


  1. Get instant traffic


One good thing about PPC is that it generates instant traffic. Unfortunately, the same can’t be said about website copywriting.


When it comes to PPC advertising, the slots are already there in the SERPs, just waiting to be filled. All you have to do is pay the right amount and BOOM – your website is at the top.


On the other hand, website copywriting takes months to make a difference to your ranking. If you’re behind your competitors (which could be the case for new businesses), you can use PPC to jump ahead.


  1. You’ll reach the right people at the right time


Here’s another benefit of PPC: it drives ‘warm’ leads to your website.


Don’t know what we’re talking about? Let’s go through it!


PPC advertising allows you to reach potential customers who are actively searching for what you’re selling. This means that, when they come across your website, they’re much more likely to make a purchase.


  1. PPC offers stability


Website copywriting relies on SEO techniques and algorithm updates to be effective. And this can be great for your business. However, they aren’t as stable as PPC advertising.


With PPC advertising, there’s unlikely to be any high-impact changes, aside from algorithm updates. Once you’ve paid for your slot, it’s all about being competitive.


  1. It’s easy to measure and track


A huge benefit of PPC advertising is that it’s super easy to measure and track your performance progress.


Stats are readily available, there’s no mystery to PPC! You can easily track how well your campaigns are performing.


  1. YOU have control 


With PPC advertising, you are in the driver’s seat. You, ultimately, have control over how your PPC ad will reach and target your customers.


From keywords through to budget, the choice is yours! If you’re new to PPC advertising and want to start out small, you can do that. If you see results from your PPC campaign and want to increase your efforts, you can do that too!


This is harder to do with long-term, organic solutions like website copywriting.


What can website copywriting services do for your business?


So, we’ve gone through the benefits of PPC advertising. But what can website copywriting do for your business?


You need to know the benefits of website copywriting to decide if it’s more important than PPC for your business.


  1. Website copywriting builds your image


Website copywriting is great for your business because it helps you build your image.


In many cases, your web copy is the first thing your audience sees when they discover your brand. And a good first impression is vital for your business’ success!


If your website copywriting doesn’t hit the spot, then who’s to say your products will? Poor website copy reflects badly on your company. If you want your audience to believe in your brand, you have to invest in your messaging.


So, to build your brand’s image, your copy needs to be perfect.


  1. Website copywriting allows you to create your story


When your audience are searching for solutions, they’re looking for a brand that they can connect with. It’s about more than just the products on offer – they want to know about you.


And that’s why your brand’s story is so important for your sales. It’s a way to connect with your audience, touch on their problems and offer solutions, and make them feel understood.


How do you create your brand’s story? Website copywriting of course!


  1. Show off your personality with your website copywriting


You can use website copywriting to build your brand’s image and create your story. But you can also use it to show off your personality!


As we’ve already established, to really boost your sales, your audience need to know more about YOU. They want to know more about the brand behind the product. Do your morals align? Have you got the right attitude? Can they trust you?


Website copywriting can answer all these questions. Let them get to know YOU.


  1. Website copywriting separates you from the competition


In today’s market, audiences are spoilt for choice. All it takes is a quick Google search and they’re flooded with pages of brands waiting to sell to them. With so much competition out there, how are you supposed to stand out from the crowd?


Let’s imagine a customer trying to choose a brand, and you and a top competitor are neck and neck. No one has the edge just yet. So, how can you work things in your favour?


When your website copywriting is engaging, compelling and impactful, you’ll stand out from your competitors. Your audience will assume that your products are just as good as your copy. And are more likely to make a purchase as a result!


  1. Climb the SERPs!


It’s not enough to write good content. If your website isn’t seen, then your website copywriting efforts will have been for nothing.


Luckily for you, you can boost your search engine ranking with your website copywriting! But to do that, you need your web copy to be SEO-friendly.


SEO (search engine optimisation) refers to the way search engines rank content in their results pages. The more SEO-friendly your content is, the higher you’ll rank.


There are certain tips and tricks you can use to climb the search engine rankings. Here’s our top 5 SEO tips for website copywriting:


  1. Use keywords throughout your website copywriting


Search engines use keywords to find your content, so the more you use, the higher you’ll rank.


  1. Link to other pages on your site (internal linking)


Linking to other pages on your site, such as past blogs, puts more of your content on Google’s radar. So, the more links you include, the more your SERP ranking will increase.


  1. Try and secure backlinks (links back to your site from other people)


When others link back to your website, Google assumes that you’re an authoritative source. So, search engines are more likely to offer your content to users.


  1. Make it clear, concise, and focused


Search engines want to make the user’s life as easy as possible. So, they present their users with easy-to-read content. That’s why you should keep your website copywriting clear and focused. And keep your sentences short and sweet.


  1. Write content over 1000 words


Search engines favour content that is at least 1000 words in length. It is assumed that the longer your content, the more knowledge you have on a subject. And the more suitable you are to answer the user’s questions!


  1. It’s your chance to persuade your customers


The bottom line – you want your audience to buy your products. That’s what it comes down to, right? But your audience need to be convinced that your product is right for them. People don’t want to risk their money on an average purchase.


How can you persuade your audience that you’ve got what they’re looking for?


Website copywriting is perfect for persuading your audience to trust your company. You can use your language to address any fears and doubts they have about making a purchase.


Here’s what you can include in your website copywriting to persuade your audience:


  • Powerful, attention-grabbing headlines
  • Describe their concerns… and then tell them how your brand will help.
  • Your unique selling points (USPs)
  • A killer call-to-action (CTA).


  1. It’s free!


Here’s another benefit of website copywriting that we know you’ll love. If you produce the content yourself, it won’t cost your business a penny! You can create SEO-friendly content yourself, in-house.


However, it’s important to remember that it’s a time-consuming process. You can’t just produce a few blogs and call it a day! For your website copywriting to have an impact, you need to produce several blogs a week. And they all need to be well-written, proofed and optimised for search engines. Do you have time for that level of commitment?


If you don’t have time, why not get help from website copywriting services?


Do you need help from website copywriting services?


So, we’ve gone through the benefits of website copywriting and PPC advertising. You know that both are great to promote your brand, boost sales and expand your customer reach. But should you invest in website copywriting services or handle your content needs in-house?


The choice is yours! But just in case you’re on the fence, here are some benefits to choosing website copywriting services:


  1. Content from professionals


When you hire a copywriter, you can rest assured that your content is being produced by professionals.


Professional copywriters know exactly how to persuade the audience. Whether that’s to close a sale, promote a product or subscribe to a service.


  1. You’ll have more free time


There’s no doubt about it: creating content takes a lot of time. Especially if you aren’t an experienced writer!


And if you’re a business owner, you don’t have time to spend on blog posts and website copywriting. You already have your hands full with your other responsibilities – don’t add another task to the list!


When you invest in website copywriting services, you can leave the work to writing professionals. So, you can free up your time for other aspects of running a business.


  1. Benefit from a new perspective


If you know your business inside and out, you probably think you’re the best person to create business-related content. However, you might be surprised to learn that that’s not actually the case!


Sometimes, you can know your business too well. And it’s easy to forget that not everyone else has the same insider knowledge as you. So, when you write content for customers, it’s not actually accessible for them.


However, when you invest in website copywriting services, you’ll benefit from a fresh perspective. A professional copywriter will help you turn your industry-related jargon into compelling sales copy.


  1. Consistently get new content


To see results from your copywriting efforts, you need to be consistent.


As we’ve already established, you’re busy running your business. You don’t have time to produce consistent copy for websites, blogs, email, and social media. But consistent content is key to building an audience and climbing the SERP ranking. So, what are you supposed to do?


Luckily for you, website copywriting services are experts at producing consistent, well-written content. So, you don’t have to!


The age-old question… website copywriting or PPC?


Now you know the importance of website copywriting services for your business. Let’s go back to our original question: is website copywriting more important than PPC?


Honestly, there’s no right or wrong answer. As we’ve already established, both are great for your business. It all depends on YOU. What are your marketing goals? What are you trying to achieve with your website? Are you looking for a quick sale or a long-term following?


And remember, no one said they were mutually exclusive! The best content marketing strategies incorporate multiple platforms and different layers. Many businesses invest in BOTH website copywriting services and PPC to boost their visibility.


Want help with your website copywriting? Meet the Vocal team…


Here at Vocal, we’re a full creative service that knows a thing or two about content. We may be a small creative content agency, but we’re by no means shy. If you’re looking for website copywriting services, introduce yourself!


Check out our list of services to see what’s on offer. No matter who you are, we’ve got your back!


See something you like? Let’s get started!


Get started with Vocal in 4 easy steps:


Step 1 – Tell us about yourselves! We want to hear about your company’s goals and ambitions. What do you want your marketing strategy to achieve?


Step 2 – Now it’s our time to shine. We’ll do some research and create a proposal of ideas – just for you! This includes recommendations drawn from our extensive experience. Are you ready to hear our ideas?


Step 3 – There’s no point investing in your content if you don’t know what it will do for your business. So, based on our knowledge and experience, we’ll make predictions about the likely outcomes of the content. That way, you can see how our services are going to benefit you.


Step 4 – Finally, we’ll provide a quote for our services. Once that’s out the way, then the real fun can begin!


Let’s get Vocal! Get in touch with a member of the team and get ready to watch your business grow.


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