The Right Way to Work with a Brand Strategy Agency

October 29, 2021

Thinking of working with a brand strategy agency? Here’s what you should know

If you are thinking of working with a brand strategy agency, then you may have some questions. One of those may involve wanting to know the right way to work with a brand strategy agency. In this blog, we will answer several questions you may have. As well as giving you tips on how to optimise your time when working with a brand strategy agency.

What is a brand strategy agency?

For those who are unsure, a brand strategy agency is a company that helps businesses with brand strategy plans. They work with their client to put together a long-term plan for the development of a successful brand. This is so that the brand can achieve particular goals. A well-executed brand strategy is connected to consumer emotions, needs, and the competitive industry.

Why should you work with them and what can they offer you?

An established brand strategy agency will have a number of marketing experts with plenty of experience. There is no one better for planning and helping to execute your brand strategy. Within a brand strategy agency, marketers will know how to collaborate with clients. They’ll also know how to understand their goals and create an effective plan. They may also have suggestions on possible changes to make for your brand to boost success.

A brand strategy agency is familiar with being emotional. They know how to appeal to the audience through emotion. Take the John Lewis Christmas adverts as an example. They play on the audience’s emotions incredibly well. So well, that they are now known for their Christmas adverts which many people look forward to each year.

One reason to hire a brand strategy agency is that you don’t have to rely on yourself or in-house services. Your team won’t have to take time away from other projects to create a branding strategy. So, you and your team can continue your work, whilst a brand strategy agency takes care of the rest.

Find the right fit

The first part of working with a brand strategy agency should involve plenty of research on your part. You should look for an agency that you think will work well with you. Look into their previous work and clients. See if they have reviews and testimonials. You don’t want to waste time, money, and resources on the wrong agency. So, make sure you do a thorough check. Their experience will speak for them. Since this is quite a collaborative project, it is important that, as people and creatives, you also click. If you choose an agency but find there are too many disagreements or misunderstandings, maybe find another agency.

Define your goals, know your company

One of the most crucial parts of a successful brand strategy is a good understanding of your company. An agency will ask you a lot of questions when you begin working together. This is because they want to know as much as possible to make sure they can make the perfect plan. It is essential you know as much about your company as possible.

Consider things like your desired audience and your aspirations. A brand strategy agency is implementing your strategic plan for specific reasons. So, you should be familiar with what they are before seeking a brand strategy agency. By defining your goals, both you and your chosen agency know what you are working towards. They can tailor your strategic plan with that goal in mind to communicate your brand effectively.

You should also have an idea of who your competition is. This makes it easy for both you and your brand strategy agency to know who you are up against. You can shape your brand strategy around this information. Work out what makes your company unique so you can stand out more.

Helping you to learn about your brand

Depending on how long your brand has been going and your marketing knowledge, an agency can teach you a lot. They, understandably, will know a lot more about this than most people. So, they have a lot to offer you in terms of learning. You may not be too clued up about your audience/intended audience. A brand strategy agency can help you recognise who your brand is suitable for. If you know already, they can explain the ways to appeal to those demographics.


If your brand is more suitable for kids, a brand strategy agency will look at ways to target them. They may see which social media has the highest engagement from kids/young adults. Instagram is particularly good if you’re focusing on young people aged 25 or under. TikTok has seen a huge increase in users and popularity recently. And it is very popular with younger age groups. A lot of brands have been using this to promote themselves and their services. Or, if they see that your brand is ideal for an older audience, they may suggest Twitter and Pinterest. Their largest age group is 30–49-year-olds.

They will also be able to advise you on your tone and language used within your content. Younger audience members are more likely to respond to a laidback tone. Elderly people are more likely to engage with a professional-sounding brand that doesn’t make them feel isolated. Twitter is a lot more male-dominated than other social media platforms. Twitter has an older age group as its largest, with 30–49-year-olds making up 44% of its millions of users. If you’re aiming to reach a female demographic, then Pinterest is the go-to, with 78% of its users being women.

They are part of your team

It is important to remember that the brand strategy agency you work with becomes part of your team. This means they need to know what you know, and they likely require good communication. For this process to go as well as it can, you need to work together. They want this strategy to work as much as you do. So, the collaboration is a group effort and that must be taken into account.

Learn the basics of marketing

To make things run smoother, it is great to learn the basics of marketing. This is so you have an idea of what the brand strategy agency you’re working with is doing. You’ll be able to know what kind of information they need and how they can use it. It’s also great to learn so that you can keep it in mind for the future.

Understand the process

Similar to the point above, it is good to know the process, so you know what to expect. Every agency will have its own process, but overall, they’re pretty similar. To begin with, a brand strategy agency will take time to get to know you, your brand, and your goals. Next, they will conduct research into your brand’s results, and those of competitors. You should also share your inspiration and visuals with your brand strategy agency. This is a great way of keeping you in a mutual understanding.

Understand that results can take time

A lot of people may expect to see their desired results pretty quickly. Sometimes it is possible, but it is very rare – borderline impossible. Overall, the process of implementing and seeing results from a brand strategy takes time. Do not expect to see results overnight.

We hope that by now you know the right way to work with a brand strategy agency. There are a lot of benefits from working with them. So, it is always good to know the right way to make the most of the collaboration.

Be available and communicate well

When working with a brand strategy agency, one of the best things to be is available. We don’t mean to hang by the phone 24/7 in case they need something. But do make sure you can provide them with information when they need it. As well as that, you should communicate clearly with the brand strategy agency you have hired. You both need to be on the same page. So, express your expectations and see if they believe they can meet them.

It also goes without saying that you should be honest throughout the process. If you have doubts, worries, questions, etc., make sure you are heard. Along with being honest, try to trust your brand strategy agency and their expertise.

We hope that you now have a clear understanding of what to expect when working with a brand strategy agency. As well as several ways to make the most out of this project.

How our team can help you!

We would love to hear about your business goals. So, why not contact us and speak to one of our team? We can brainstorm how we can produce the best content for you. Then, we will use our experience to make recommendations. We pride ourselves on delivering results. We will provide you with predicted outcomes so that you can make an informed decision. If you give us the go ahead, we will provide you with a quote. Our team will then get to work on creating the content of your dreams!

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