Which SEO copywriting services are currently trending?

Which SEO copywriting services are trending and why is SEO important? We’ve put together a guide on the most popular SEO copywriting services and tips to see results from your SEO.

What is SEO Copywriting?

SEO copywriting is all about creating useful, compelling, and valuable content that targets specific keywords. Content should be so engaging that people want to read it and share it across social media platforms.

SEO copywriting helps you target your audience and solve their specific problems with well-crafted content.

The aim of SEO copywriting is to boost a website’s search engine ranking.

Popular SEO Copywriting services

Whilst there are many SEO copywriting services out there, here are the most popular in 2021.

Writing long-form content

When it comes to Search Engine Results Pages (SERPs) long-form content performs better than short. Search Engines such as Google and Bing will favour long content. When it comes to blog writing, 500 words is far too short. You should be aiming to write long-form posts if you want them to perform well.

Longer content makes you look more knowledgeable. Your target audience would rather read an in-depth blog that answers their question or offers a solution. They don’t want to waste time reading short blogs that aren’t relevant or don’t offer any solutions.

That doesn’t mean that you should produce reams of chunky text. Break down your content into digestible bullet points and lists.

A study conducted by SEMrush demonstrated “Long-reads (7,000+ word articles) are absolute leaders in terms of content performance. They drive almost 4 times more traffic than articles of average length (900-1,200 words)”.

“Meanwhile, short posts (300-900 words) gain 21% less traffic and 75% less backlinks than articles of average length (900-1,200 words)”.

In the eye of SEO, the longer the content the better.

Linking support

One of the most common SEO copywriting services is linking. Wherever possible you should be making internal and external links within your blog.

Internal linking: making links to previous and relevant blogs on your website
External linking: linking to someone else’s website.

Linking will help with your search engine ranking. By using an effective internal linking strategy, you’ll keep visitors engaged on your website longer.

As you create more blogs, you should look for opportunities where you can link to previous content. You should also check through older copy and see if you can make any links to more recent blogs.

Writing well-crafted meta descriptions

One of the most important SEO tips that most people neglect is the well-crafted meta description.

The meta description is the first section that people see when Google brings up your page to search users. Just like Google doesn’t like duplicated content, it doesn’t like duplicated meta descriptions either. Either page/blog on your website should have a different meta description.

Make sure each description is different and uses the keywords. For SEO purposes, the meta description should be 150 – 160 characters.

Tips for SEO Copywriting

When it comes to SEO copywriting, here are some things to remember:

Keywords

Any SEO copywriting service will tell you the use of keywords is important when it comes to SEO copywriting.

Picking the most suitable keywords for your content is important. You need to think about what common words someone will type in Google to find what they’re looking for.

Your keywords should be used frequently throughout the copy. The more it is used the better it will rank on search engine results pages. However, you need to be clever about how you use your keywords. If you use it too much or in a sentence where it doesn’t make sense Google will detect that. Your copy could be penalised.

Target your main keyword as early on as possible.

There are three general types of keyword intent:

Informational – a user wants to learn more about something.
Navigational – a user wants to visit a particular website.
Commercial – a user wants to purchase a product/service.

The key words you use shouldn’t make the copy difficult to read, sound repetitive, or lose its conversion focus.

Get to the point

Another tip for SEO Copywriting services is to make sure your copy gets to the point as soon as possible. Whilst you want to produce long content, don’t waffle just to make the word count longer.

People don’t want to read unnecessary content. If you don’t get to the point early on, they’ll find another piece of copy that does. Remember to keep the copy relevant.

Compelling headlines and intros

The first two things’ people will see when they read your copy are your headline and intro. You only get one chance to make a first impression so make it a good one.

Your headlines and intros need to be catchy if you want to draw the reader in. Make your headline unique and stand out from the crowd. If your headline isn’t engaging, fun or intriguing the reader will disengage. Some tips to create a compelling headline include:

Use the keywords in your headline – it will help with search engine rankings.
Use numbers – the use of numbers in a headline will grab the reader’s attention. Odd numbers are particularly eye catching e.g. 7 ways to grow your hair quickly.

Use special characters – just like using odd numbers these will also help your headline grab reader’s attention. Brackets and hyphens are good examples of using special characters in your headlines.
Questions – the use of questions generate more curiosity and deliver SEO.

Spend plenty of time making your headlines and intros interesting and engaging. If they aren’t good your blog won’t perform very well.

Use short descriptive URLs

Another SEO copywriting service tip is to keep your URLs short and descriptive. The search engine ranking will all depend on how you structure your URL. It should:

Use keywords: Include one or more keywords you’re targeting.
Be easy to understand: It should cater to the human eye and make it easy for readers to understand what the webpage is about.
Be concise: Shorter URLs are preferable. Keep them around 60 characters. Many search engines can’t process longer URLs. It will push you further down the results page.

Remove anything that loads slowly

If you didn’t know, slow web page affects your SEO rating. These pages have a higher bounce rate. The longer your webpage takes to load the less likely a visitor will stay on it. People like to access things quickly, if it is taking too long, they will just leave the webpage.

Review your website and see if there’s anything slowing it down. If so, can it be removed?

Inverted pyramid

You don’t end with the conclusion; you start with it. No one wants to spend ages trying to find what they are looking for.

The inverted pyramid consists of the following process.

Most newsworthy info – your article should tell the readers the who, what, when, where, why, and how. Your intro should basically tell the story.
Important details – expand on the above details and add further description.
Other general information – any small details that may be relevant to your copy.

Use the right keywords in images

Keywords aren’t just important in your copy, keywords matter when it comes to your images too. There is a whole section on Google dedicated to image search.

Think about what keywords could be associated with your image. The keywords should be relevant to the image you select.

Improve the User Experience on Your Website

We still have some more tips when it comes to the best practices for SEO copywriting services. Google monitors how users behave with your content. User experience is one of the key factors in improving your search rankings.

Here are a few tips to ensure users have a good experience when using your site:

Use subheadings and bullet points:Proper use of subheadings (H1, H2, H3) helps Google understand your content better and makes your text easier to read.
Make it easy for humans also: Making content scannable helps readers locate something in particular within the text without having to read it all.
Make your content visually appealing:The use of visuals can help users engage with your content better. Use relevant images, videos, and screenshots to illustrate your points.
Use white space:It’s a good idea to break up your text with some white space. This is good for SEO purpose as bulks and bulks of text are off-putting. White space makes text easier and more satisfying to read.

Final thoughts

We hope this blog on SEO copywriting services has offered some new tips and interesting insights. If you still need further help with SEO copywriting, we are here to help.

Do you need our help?

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We would love to hear about your businesses’ goals and marketing requirements. Our team has extensive creative knowledge and experience to provide you with recommendations and advice. We are dedicated to achieving results for our clients.

Get in touch for a chat. They’ll be happy to help you with any queries or concerns.