The Ultimate Guide to Working With a Copywriting Agency

October 1, 2021

Everything you need to know about working with a copywriting agency

Are you looking to work with a copywriting agency but are unsure if it’s right for you? If you didn’t know, working with a copywriting agency can have many benefits for you and your business. We’ve put together an essential guide, so pay close attention.

What is a copywriting agency?

A copywriting agency specialises in writing sales copy, marketing materials and other forms of business collateral. It also includes:

A copywriting agency uses its expertise to write engaging copy that generates results. You usually provide the copywriter with a brief detailing the word count and what you are expecting them to write.

The typical responsibilities at a copywriting agency include:

  • Writing compelling copy that generates results
  • Researching topics
  • Editing often complex documents
  • Proofreading
  • Following a brief
  • Communicating with clients.


Copywriters will often deal with more than one project at a time so must plan their work accordingly.

What does a copywriting agency do?


Agencies often provide more services than just writing copy. So, what else can a copywriting agency do for you?


Generate traffic, leads, and revenue


You want your copywriting results to generate results, don’t you? A copywriting agency can help you achieve this. Hiring a copywriter will ensure the copy they’ve written does something.


There are many copywriters out there, but you should be looking for one that can generate results and increase revenue. You want your copy to create more leads for your website.


Saves you time and money


Writing copy isn’t as easy as you think. It takes hours of planning, research and writing before a piece of copy can be completed. That’s not including the editing and proofing process you need to go through too.


This can take up a lot of your time and resources. As a business owner, you already have enough to deal with without adding this to the mix. But a copywriting agency can ease the pressure and do all the hard work for you. If writing isn’t your greatest skill, it makes sense to outsource the work elsewhere.


You can focus on other aspects of your business whilst a copywriting agency takes care of the copywriting needs.


It gives you an insight into your business


When it comes to copywriting, researching is key. It gets you to think about the following when it comes to your business:


  • What are the customers’ needs?
  • What was their experience before and after using your product/service?
  • How do your competitors write their copy and what can you learn from them?


This information can assist you with the writing process.


Why should you use a copywriting agency?


Professional Copywriters


Not everyone is great at writing or has the time to do it. This is why copywriters exist, to take over the workload for you. These are clever at what they do and know how to write engaging copy that generates results. They write for a range of brands across multiple industries. A professional copywriter knows how to adapt their tone of voice for the audience they’re writing for.


Fast Turnaround


In many cases, professional writers can turn around content more quickly. They are focused on writing, so they can spend more of their time on it. They are used to working against tight deadlines so are able to manage their time effectively.


More In-Depth Research


Copywriting isn’t just about writing; research is just as important. You can start writing about a topic you know nothing about before doing some research. Copywriters know how to research effectively and implement their research skills in their copy.


Objective Writing


Sometimes you are too close to your own brand to write copy for it. The vision for your brand that you have in your head may differ from what the customer wants. You should be looking to fulfil the customers’ needs. A professional writer can avoid this pitfall and focus on creating results-oriented content.

Signs you need to hire a copywriting agency


Copywriting is taking up too much time


As discussed earlier in this blog, copywriting takes up a lot of your time and resources. The editing and proofreading that follow the writing take up even more of your time. You have plenty of other duties to carry out as a business owner.


The more time you spend on your copywriting, the less time you’re focusing on the rest of your business. If you don’t have spare time or resources, it’s time to hire a copywriting agency to take over.


Your copy is not achieving results


The aim of your copy is to achieve results. If your current efforts are seeing no leads or income, it’s time to get a copywriter in. They are talented at what they do and create compelling copy that engages readers.


Remember, results aren’t going to happen overnight, and it’ll take time to see results. However, a skilled copywriter knows just how to help you achieve your desired result.


The stakes are too high


There will be some instances where you need a professional to write the copy. These may include:


  • Launching of a new product or service
  • A major marketing campaign
  • Breaking into a new target market.


In these situations, you will need to invest a lot of time and resources. This may not be feasible for you. Perhaps you don’t have enough time, or you don’t think you can deliver the project to a high standard. This is when to outsource the work to a copywriter.


Writing isn’t your strong point


Being a good writer doesn’t come naturally to everyone. Some people are talented writers, and some people struggle to get words down on paper. Copywriting is an important part of your business; it’s how you portray your message to your customers.


If you’re not good at writing, don’t take up the copywriting role for your business. Hire a professional who knows what they are doing.


You don’t have a clear brand voice


As your business continues to grow, you can communicate with your audience in more ways. You may be able to offer new products/services or tap into other customer groups. The growth is great for your business, but it makes it harder when it comes to your copy.


Keeping a consistent and reputable brand voice across social media and different campaigns can be challenging. A copywriting agency can work consistently on your content. This can help you achieve a more unified brand voice. The most successful brands in the world have carefully crafted voices and messaging.

How to choose a copywriting agency?


Are you thinking of outsourcing your work to a copywriting agency? Here are some things to consider when choosing an agency:


Price matters


Price does affect the quality, and, in this situation, you do get what you pay. A low budget copywriter won’t produce the quality content you need to generate results and revenue.


More experienced and successful copywriters will charge a premium price for their services. However, the saying ‘you have to spend money to make money’ rings true here. You have to be willing to make an investment if you want to see some return.


Of course, you want to get the best value for money but don’t go over your budget.


Assess their experience


When choosing a copywriting agency, you should ask about their experience.


It’s a good idea for you to see what other projects they’ve worked on and how successful they’ve been. From their experience, you’ll be able to work out if they can help you achieve the results you’re looking for.


It may be tempting to go with a freelance copywriter who is offering low rates. You want to be sure the copywriter is capable of doing what you’re asking them to do.


To assess their skills and how they’d fit with your brand, ask them to complete a sample piece of copy. Write a brief and see if they are capable of writing for your brand. This is a great way to see their writing skills before committing to anything. However, be realistic. This is essentially free work you are asking for. An opening paragraph should suffice.


Choose a copywriting agency wisely


When choosing a copywriting agency be sure to choose one that fits your brand’s unique needs. It makes sense to work with an agency that understands your brand and what you’re looking for.

All clued up on what to expect when working with a copywriting agency?

By now you should have a good insight into a copywriting agency and how they can help your business.

Get in touch with our team


At Vocal, we’re a loud bunch of creatives that will help deliver results for your business. Our services will improve your client reach and take your company further.

We have some great blogs about copywriting secrets and copywriting techniques you’ll find helpful.

Get in touch for a quick chat about your company’s marketing aims. See how we can help you reach your goals.


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