Everything you need to know about creating engaging social media posts

Are you struggling to create engaging social media posts? Social media is part of most people’s lives now, but it can be hard to make your posts stand out. If you’re looking for ways that excel your social media posts, then our Vocal team can help you. Check out our top tips below:

1.  Take your own photos

Our first tip for creating engaging social media posts is to use your own photos. Stock photos are always an option, but sometimes it is better to have your own photos. This will give your content its own, unique feel. Some tips for creating amazing social media images include:

• Hiring a photographer to take professional pictures
• Take your own with a high-spec smartphone
• Make sure your images match the text around them.

2.  Use the right hashtags

When used correctly, hashtags can help you reach a wider audience. Hashtags on Instagram make your post appear on the discover page. Hashtags don’t work equally across all platforms; they gain huge engagement on Instagram but not so much on Facebook. According to Sprout Social, hashtags on Facebook only received 12.6% more engagement than those without. The hashtags you post should be relevant to the piece of content.

3.  Post regularly

If you want to create engaging social media posts, you need to post content often. If you only post once in a while, you won’t reach your intended audience. People want to see frequent posts and stay updated with your brand.

Make a schedule of which days and times you plan to post each week. Your readers will appreciate the consistency and know when to expect your posts.

4.  Incorporate visuals

While text is informative, it doesn’t always do the trick. No matter how compelling a title or headline may be, some people may still skim over the words. Visuals are a good way of conveying a message when words can’t get the message across. Use photos, weblinks, videos, gifs, memes, and graphs to stimulate your readers.

5.  Engage with your audience

Don’t worry, we haven’t run out of tips for creating engaging social media posts yet. Customers like brands that they can connect and engage with. Make sure you reply to comments and ask customers to share their thoughts and opinions. It’s important for you to get to know your customers. They like a brand that shows that they care for those that support their brand.

6.  Keep it short and simple

People value their time and rarely want to read social media posts packed with words. Not only that, but it doesn’t look appealing to readers. If you want your audience to give you their attention, you need to show that you value their time. This is where web copywriting skills can come into play. The following points are also important for SEO. We wrote a blog all about tips and tricks from inside an SEO Agency that might help you.

Ways to do this include:

• Make your text easy to read by using simple language.
• Use headings, bullet points, and lists to make your content easy to scan.
• Keep paragraphs short – two or three sentences long.
• Keep sentences short – 20 words or less.

7.  Add a Call to Action

Next up on our list for creating engaging social media content is adding call to actions (CTAs) to your posts. Prompt your audience to do something by ending on a CTA. Without one, people won’t take any action after reading your post. They are more likely to do something if you tell them to.

Some ideas for CTAs include:

• Ask them to like or share your post
• Ask them to share their thoughts
• Direct them to another piece of content
• Direct them to your website
• Ask them to subscribe to your newsletter.

8.  Mention others in your content

Mentioning others in your content is a powerful social media tip. It shows you’re networking and promoting others. It’s so easy to do and they’ll be glad for the mention. They may even reshare your post. This will benefit you, especially if they have a large audience, as it could mean potential customers.

You should mention contributors or anyone who has helped with the post. For example, if you’ve had professional pictures taken for the post, mention the photographer. Mentioning other accounts is a great way to introduce a wider audience to your content.

9.  Write for your audience

Think about the people you’re aiming your content at. Do they respond to funny or serious posts? Are they professional, or laid back and casual? When producing your content, you should always keep your audience in mind. After all, they are who you are producing the content for. Connect with your audience by adding words like “you” and “your”. It shows you have written the content specifically for them.

If you are unsure of how to write web content, you could always turn to a Web Content Writer. A content creation company can offer services to support you.

10. Use emojis creatively

We’re down to our final tip for creating engaging social media posts. If you can use emojis in your posts, do so. If you’re writing a fun social media post, you should use emojis. They fuel your posts with creativity and personality.

Don’t overload your post with emojis as you don’t want to abuse the tool. Use them wisely and you’ll be able to identify with your audience and appeal to their emotions. Make sure you keep your emojis relevant to the content.

Summary

We hope you found these tips for creating engaging social media posts useful. By now, you should be equipped to start posting compelling content on social media. Here’s our list again to recap what we covered:

1. Take your own photos
2. Use the right hashtags
3. Post regularly
4. Incorporate visuals
5. Engage with your audience
6. Keep it short and simple
7. Add a Call to Action
8. Mention others in your content
9. Write for your audience
10. Use emojis creatively.

If you still need more suggestions, check out some of our other related blogs:

• How to master social media copywriting
• Golden rules of content creation for social media

How our team can help you! 

We would love to hear about your business goals. So, why not contact us and speak to one of our team? We can brainstorm how we can produce the best content for you. Then, we will use our experience to make recommendations. We pride ourselves on delivering results. We will provide you with predicted outcomes so that you can make an informed decision.

Our team works within 6 areas of content creation. So, we offer services for copywriting, websites, illustration, design, branding, and marketing. We have worked with companies in over 20 countries worldwide. If you give us the go ahead, we will provide you with a quote. Our team will then get to work on creating the content of your dreams!

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Step 1 – Tell us about yourselves! We want to hear about your company’s goals and ambitions. What do you want your marketing strategy to achieve?

Step 2 – Now it’s our time to shine. We’ll do some research and create a proposal of ideas – just for you! This includes recommendations drawn from our extensive experience. Are you ready to hear our ideas?

Step 3 – There’s no point investing in your content if you don’t know what it will do for your business. So, based on our knowledge and experience, we’ll make predictions about the likely outcomes of the content. That way, you can see how our services are going to benefit you.

Step 4 – Finally, we’ll provide a quote for our services. Once that’s out the way, then the real fun can begin! We’ll get started on the content of your dreams!

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