Are you looking for a digital marketing strategy to implement into your business? You’re probably wondering where to start if you want to develop a digital marketing strategy. Digital and mobile channels are vital in today’s society. However, many businesses still have no integrated plan to so support digital transformation. That’s why we’ve created this blog about choosing the right digital marketing strategy for your business.
In simple terms, digital marketing is achieving marketing objectives through applying digital technologies and media. Digital technologies and media include:
Reasons why a digital marketing strategy is important for your business:
Companies with no digital marketing strategy have no strategic goal for what they want to achieve online. If you have no goals, then what is the point of your business?
While building a strategy, what will you do?
By building a digital marketing strategy to run your campaign, you will get direction and goals. If you have no goals, it’s hard to know exactly what you want to campaign for online.
If you don’t have the resources for your campaign, how are you going to monitor it?
How do they communicate their brand and what makes them unique? How well do they engage with the audience? Do you think you can do better than them?
If you want your online business to work, you need to know how your customers are responding to it. Is the site easy to navigate? Are the font and background colour appropriate? Do you know what could make your market share more secure? The only way you’d find out these answers is through a digital marketing strategy.
Analytics, web data and other digital marketing tools can tell you exactly where you’re going wrong with your website.
How are you going to stand out from the competitors? A convincing digital value proposition that’s built around customer profiles will help bring in new customers. It will keep those customers loyal to your brand too.
The lack of a digital marketing strategy not only means you’re missing out on opportunities. It suggests your company isn’t trying hard enough. If you’re not planning to be successful, then you won’t be.
Implementing a digital marketing strategy can push your business forward in the right direction. A digital marketing strategy ensures that your customers stay at the heart of your business.
Choosing the right platforms to advertise your business on depends on the products or services you sell. It also depends on the type of customer you target. Which social media channel are they most likely to use? What works for some businesses may not work for yours.
A good digital marketing strategy can increase the visibility of your brand. Digital marketing provides you with new ways to target your audience. It gives great exposure and helps build effective brand recognition.
Your customers are online and there’s a chance they are already looking for a business like yours. However, if they can’t find you easily, they’ll go for someone else. This is how people do business today. They want a quick and easy option. They don’t have time to spend hours searching for something.
If someone is interested in your business, the first thing they are going to do is search for it online. They want to find out more about you. They expect to find your website and social media platform when they search your company name. They may be looking for reviews of what other customers think of your product or service. However, if they can’t find you online, they may question your legitimacy.
In today’s society, we find it a little bit strange if a company has no online presence. They may decide not to choose your business and go with a competitor. Once they’ve made that decision, it is unlikely they will come back.
Think about how easy your competitor’s website is to find compared to yours.
Digital marketing is forever evolving, and it can be hard to keep up. But here are the best 9 digital marketing strategies to implement in your business:
Despite predictions of its death, email marketing is still commonly used. Demand Metric and the Data & Marketing Association survey showed email marketing had an ROI of 122%. Four times higher than other marketing channels which were analysed.
The best thing about email marketing is it isn’t that expensive to run an email campaign. There is also marketing software available which can help you plan, design, and send out your emails.
The next digital marketing strategy we are going to look at is social media. It has become a powerful marketing tool these days. According to a Social Media Examiner’s report, 90% of marketers confirmed that social media is important to their businesses.
How does social media marketing benefit your business?
To build your social media presence, you need to create high-quality content regularly. You need to maintain consistency and engage with your audience.
PPC marketing is a method of using search engine advertising to bring visitors to your website. This digital marketing strategy generates sales-ready leads.
The advantages to PPC marketing are:
You can build the most fantastic website, but if you don’t implement SEO, don’t expect people to visit your site.
There are hundreds of websites in your niche alone. How do you get your website to come up on top when customers type keywords into a search engine? Using keywords throughout your copy.
Search engine optimization not only increases traffic to your website, but also builds trust. If your website ranks high on search engine results pages (SERP) it gives off the impression your business is reputable. Keep track of keywords and track your SERP rankings to see how well you are performing.
This digital marketing strategy is a highly effective tool for start-ups to grow their brands. And the best thing is that it is relatively inexpensive compared to other marketing strategies.
Reasons why start-ups should adopt influencer marketing:
If you don’t have a large budget for a big influencer, look for micro-influencers to get you started. They still have a high engagement rate and are cheaper.
Whether you’re working in B2B or B2C, most businesses rely on content marketing these days.
By adopting content marketing strategies for your business, you can:
Content marketing supports your SEO efforts and provides you with additional content for your website, blogs, and social media posts.
There’s no better way to create a strong buzz around your business than going viral on the internet. Creating content that goes viral can turn your business into a success overnight.
One viral video can lead to brand recognition, new customers, and an increase in sales.
How do you go viral?
Think about videos that have gone viral in the past, what elements of them made them viral?
Think about what content you can produce that can make your content go viral.
The final digital marketing strategy is affiliate marketing. This is when you recruit affiliates for your brand to draw in leads for you. They can be thought of as salespeople who work on a commission basis. The commission payment is up to you.
To keep track of these sales, you use an affiliate link. These are a customised link that you provide your affiliates with. They share the link on their social media channels, which can be clicked on to make a purchase. You can use Google Analytics to generate these customised links.
Check out these top tips on how to create the right digital marketing strategy for your business:
Think about what your goals are for your marketing strategy. Do you want to:
Get specific so you can gear your efforts towards these goals. What will you do in order to meet your goals?
There are many marketing tools out there, all with their own advantages and purposes. There are content marketing calendar templates, social networks, email marketing software, etc. It all depends on your goals as to which tools you use.
Every business has a different need or something holding them back. Prioritise your goals and look at your budget to determine which tools to invest in.
Defining what digital marketing strategy to use will also help you identify what budget you have to work with. Budget allocations may include:
Maintaining a digital marketing strategy will require staff with the right set of skills and knowledge. Skills required to manage the digital marketing strategy include:
Make a content creation plan outlining the content that’s necessary to help you hit your goals.
This should include:
We hope you’ve found our guide on digital marketing strategies useful.
If you have any other questions or want more information about digital marketing strategies, please get in touch.
Why not get in touch with us for a chat with one of our team? We’d love to hear about your business goals and ambitions. This helps set our creative wheels in motion.
After our chat, we’ll brainstorm how we can produce the best website for you. We’ll then go away and investigate with all our might! We’ll use all our experience and creative knowledge to make recommendations for you.
We know you want results, and we want to deliver them. We’ll provide our predicted outcomes so that you can make an informed decision.
Once you give us the go-ahead, we’ll provide a quote. Then comes the fun part! Our team will start creating the website of your dreams.
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