The right social media marketing agency can catapult your business to success

Social media marketing agencies are a powerful tool in the arsenal of individuals and businesses looking to grow their brand. They provide bespoke services tailor-made to meet to help you attain your marketing goals.

But you might be wondering, “Do I really need an agency to help me write some words and upload visuals?”

And therein lies the challenge. When used from a business standpoint, social media is a whole lot more than pretty pictures and flowery images.

So, what does a social media marketing agency really do, you ask?

We have got some answers! Let’s look at some of the main things a social media agency would do:

Strategise and research

When you approach an agency with your business’ needs, the wheels start turning.

The creative heads come together to brainstorm content ideas that are most beneficial to meet the targets in your brief.

This involves:

• Setting goals
• Conducting research on current trends
• Platforms to engage with
• Content styles suitable for each platform
• Maintaining the brand tone of voice.

all while remaining both creative and consistent across all channels.

Additionally, we set timelines and budgets, ensuring return on your investment when hiring a social media marketing agency.

While this might seem like a simple process, the effort and expertise agencies bring in invaluable.

Create

Once a campaign strategy is decided upon, each member in the agency pulls on their strengths to great create content.

So, picture this:

• The account manager liaises with you, to agree upon the strategy and outline the plan
• The copywriter crafts compelling written content
• The graphic designer visually captures your brand image and
• The bid designer ensures you stand out amongst competitors.

Execute

This involves the social media marketing agency:

• Finalising content and creatives
• Ensuring everything is proofread and scheduled/uploaded on the right platforms at the right time
• Using the right backlinks and hashtags to ensure the entire digital world has their eyes on your brand.

Optimise

But the job doesn’t end there! A team of SEO  and PPC managers ensure that your content shows up on top of search engine result pages. Think Google, Bing and Yahoo.

They ensure that the right keywords have been incorporated, along with the right links. What’s more, they ensure that all paid ad boosts are cost-effective and reach the intended audience. These experts constantly monitor ad spends to ensure you get value for your money.

Cultivate

Social media is so much more than just uploads, comments, likes and shares. While engagement is crucial, what is important is to keep the conversation going. There are multiple ways an agency can help you do this.

First, and most important, is Customer Relationship Management (CRM). We engage your customers by responding to comments and messages/queries/complaints in a timely manner.

Secondly, collaboration with influencers is key. Customers and consumers today tend to support brands that are backed up by individuals they look up to and follow. So, cultivating relationships with influential brand ambassadors is vital to ensure brand growth and reach.

Finally, a successful social media marketing agency can help you cultivate leads – through content engagement and expert client relationships.

Analyse and evaluate

After all the time and effort invested, the question is – did all the work result in a successful outcome?

Agencies build comprehensive analytical reports on a regular basis to measure and evaluate the campaigns that have been put out. We aim to gather data that answers questions such as:

• Did they reach the intended audience?
• If yes, did they engage with the content in some form?
• Did that engagement generate a lead or increase reach?
• Which content do people react positively to?
• What time do they visit these platforms the most?
• How do we stack up against our competitors?
• Is there a gap in the market we can fill through the work we produce?
• What should we continue doing and what requires a pivot?

We extract metrics from online platforms as well as Google Analytics to evaluate current standings in the market. Further use of analytical tools is then combined with business acumen to map out future growth opportunities.

Regroup

Based on the analysis and future requirements, the agency makes necessary changes to future campaigns. We aim to bridge the gaps recognised in the previous output period.

Still wondering if it is truly viable to hire a social media marketing agency?

The answer is most likely– YES!

And here’s why.

6 ways a social media marketing agency can help your business grow

What is outlined below are some of the many benefits of handing over the reins to an agency:

They are experts in the field

A digital marketing agency has the best minds from various fields. From writers to designers, developers to marketers and so much more.

This means that the work that is put out is of the highest quality. You get years of experience across the board, all packaged into one mutually beneficial collaboration. Each with knowledge of the most relevant social media trends and practices.

Access to the right tools (and the skills to implement them!)

There may be access to software galore on the internet and you might wonder why this is an important aspect. Many agencies have access to exclusive technology or even have their own in-house technology.

They can help grow your business by simplifying management and optimisation of content. They also help with generation and conversion of leads.

Additionally, company-specific Content Management Systems (CMS) and Customer Relationship Management (CRM) systems mean that you benefit from exclusive, cutting-edge technology.

Their expertise also extends to widely accessible software available online. This saves you the hassle of having to divert hours learning different social media tools.

Ultimately, this leads to:

• Targeting the intended demographics with the help of the right hashtags, hyperlinks, backlinks, and SEO keywords. This increases your reach and engagement.
• Increasing your brand visibility with compelling copy and visually aesthetic design and branding and strategic marketing. We constantly adapt to changing social media trends and algorithms.

Saves you time

As experts, they save you the time of having to learn various aspects of social media. These could have ultimately diverted you from your business goals, which is detrimental. What’s more?

Additionally, the sheer amount of time you must invest to maintain and sustain it will ultimately negatively impact your organisation.

But as professionals, we can alleviate the stress and despair, letting you focus on what truly matters!

Cost efficient

Hiring a social media marketing agency means that you can focus your time on building and growing your business. This ultimately saves from you any loss you might have incurred from trying to juggle multiple commitments.

If that’s not reason enough, our PPC managers ensure that your budget is used optimally. They know when and where to allocate your capital.

They combine experience and in-depth market knowledge to save you from the cost of exorbitant ad and digital spending. This is key to saving big long term and the ROI makes the cost of hiring an agency worthwhile!

The human touch – building relationships through content

Social media might seem like an endless stream of overdone trends and generic content. But a social media agency can help bring in fresh perspective and create work that is both engaging and relatable.

This is done by constantly staying on top of industry trends as well as the wider socio-cultural sphere.

It is then packaged consistently across different platforms, incorporating the organisation’s ToV, making sure it is approachable, yet thought-provoking.

Additionally, content is tailored to suit the style and algorithms of various social media platforms. We make sure it clearly represents your brand identity.

Also, remember how we touched upon CRMs and keeping in touch with customers, consumers, and influencers alike? By communicating across various platforms, an agency can help position your business as audience-centric and accessible.

And the best bit, you garner brand loyalty and an audience that positively engages with both your message and organisation!

Actionable insight

Digital marketing professionals are well-versed in extracting data across various channels to measure successes and failures. They have the knack for segregating crucial and relevant data to measure the impact of each project. They use this to produce actionable statistics.

While this might sound like a facet of every other industry, social media experts translate this into the digital context. They evaluate current practices to make them more successful in future endeavours.

We appreciate that this might be a lot to take in! We’ve condensed down the crux of this blog article to help you focus on the benefits:

In Summary…

What does a social media marketing agency do?

• Strategise and research – to come up with the most successful and creative campaigns to meet your briefs.
• Create – visually appealing and verbally compelling content.
• Execute – ensure that your brand content is of the highest quality and uploaded on various channels.
• Optimise – ensure that the desired pair of eyes are on your business at minimal cost.
• Cultivate – lasting relationships that help boost brand identity and loyalty.
• Analyse and evaluate – the effectiveness of the project, successes, failures, gaps in the market, and ways to bridge that gap.
• Regroup – rework strategy, reorganise, and stay on top of current practices and trends to produce stronger campaigns.

How will that help grow your business?

• Experts in the field – They stay on top of trends and best industry practices, ensuring you get your money’s worth!

• Access to the right tools (and skills to implement them!) – Access to exclusive/in-house tech that only they are adept at using. Years of experience with mainstream technology. Saves you the hassle of having to learn the ropes and attempt to navigate the intricacies.

• Saves you time – Managing various social media across various platforms is a constant job that is time-consuming. Leaving it to experts allows you to focus on growing your business, while we help you achieve your goals.
• Cost effective – Helps you save money in the long run by saving you time to focus on business development. Plus, experts who work to allocate your budget more efficiently.

• The human touch – building relationships through content – Helps build and maintain relationships with all stakeholders. Ensure that your company stands out as a business with the customers/consumers at its core.

• Actionable insight – Ensuring that all social media output is constantly monitored and evaluated. Producing data that can then be used to improve current practices.

Still not convinced? Why not let us show you how it all works?

Speak to one of our team members and let them know what your vision for your business is. We will combine our experience and creativity to tailor the most suitable content to help your business grow.

Vocal focuses on 6 key areas of content creation – copywriting, marketing, branding, illustration, websites, and design. These are combined to bring you the best assets of our social media marketing agency.

Whether you are looking to revamp your social media aesthetic, increase engagement or build your brand, we have got you covered!

In just a few steps, we will help launch you in the digital stratosphere. Here’s how we do it:

Step 1 – Tell us all about your business and what your vision for growth is. What strategic goal do you have in mind? 

Step 2 – We put our creative teams to task – researching and brainstorming ideal campaign plans to help your business grow.

Step 3 – Before we get creating, we want to ensure that we paint a realistic picture for you. We present you with a predicted outcome to the content we will produce.

Step 4 – Next, we provide a quote for our services. Are you on board? Amazing! We now get to the fun bit of creating compelling content!

Now that you know how easy it is, bring us your ideas, and we’ll help you get Vocal!

Get in touch today and skyrocket your business into the digital stratosphere.