The Role of a Brand Identity Agency in Your Business

August 11, 2021

How can a brand identity agency help your business?

Ever wondered what role a brand identity agency can play in your business? Vocal knows all the ins and outs of a brand identity agency. And we are here to share all that information with you! They can be a massive help to growing your business. Unfortunately, looks do matter! So, it is important to appeal to your audience and customers. A brand identity agency knows exactly how to tailor your branding to see the best results.

What is a brand identity agency?

Like any agency, a brand identity agency is made up of people who specialise in what they do. Branding is really important for your business. So, having the in-put of experts can almost always go a long way. Branding is all about communicating your voice and values to your audience, in a visually appealing manner.

A brand identity agency will offer support and provide you with the tools to effectively brand your business. Ultimately, they’ll consider your aims and identity and then communicate this in the best way for your audience. At Vocal, we know how important branding is, and how to leave a lasting impression on customers. Branding is all about giving you an edge against your competitors and increasing your target audience.

What does a brand identity agency do?

A brand identity agency will often specialise in a number of areas. Some examples include:

  • Naming
  • Research & analytics
  • Internal branding
  • Brand communications
  • Re-branding
  • Logo design
  • Brand portfolio
  • Brand strategy & management
  • Guidelines (for design, tone and style).

Your brand identity agency will work to create, plan, manage and monitor your branding strategy. The more experienced agencies will have likely worked across several industries. So, they’ve likely learnt what is best for each niche and overall branding in general.

Should I use a brand identity agency?

Are you struggling to see the results you want for your brand? Are you just starting out and need advice? Are you hoping to re-brand? Specialists will often know tips and tricks to get the job done effectively.  They’ll know all about the way in which brand identity connects with an audience. As well as how things as simple as colours and fonts can impact how people perceive your content.

A brand identity agency will usually have a lot of experience in getting you the results you need. They’ll be able to offer advice and make predictions, all to help you develop and grow your business. Establishing and maintaining a positive image for your brand is essential for success. It is one of the best ways to retain current customers as well as attracting new ones!

As professionals, they will build an understanding of your brand identity and your goals. One day they could be creating a logo for you, the next they’ll be creating a brochure. They can be working on multiple areas of branding all at once, ensuring you get everything you need. Whether that’s copy being written for your website, producing an ad campaign or developing brand style guides. By enticing an emotional reaction out of customers, they are far more likely to act.

Emotional branding

A branding agency will also be familiar with being emotional. Being emotional is the best way to connect with your audience. The John Lewis Christmas adverts are always incredibly effective for this reason. These adverts have become so affective, in fact, that many people associate Christmas with their brand. Similar to how recognisable the Coca-Cola advert is at Christmas as well. Another example can be how travel companies aim to make their audience excited and inspired.

Even something as simple as ensuring your copy has a bit of personality can make a big difference. It can be the deciding factor between whether or not your audience keeps reading.

When choosing a brand identity agency, some things you should consider are:

  • Who are their past clients?
  • How do people review them?
  • What is your budget?
  • How much experience do they have?
  • Do they have a process to help guide you?
  • Can they show you their work?

Experienced agencies will likely have a greater understanding of what works and what doesn’t. This means you probably have a higher chance of seeing the desired results.

Cost effective & time efficient

Hiring a brand identity agency can be expensive at times, but in the long run it can be worth it. If your business doesn’t have a branding team already, you would have to recruit employees. This could end up taking longer than the time is takes for a brand identity agency to provide their services. If you choose to brand in-house without a specialised department, this could eat into the time of your other staff.

A brand identity agency will have in-house writers, illustrators, designers, brand strategists and any other required talents. All of these creatives are focused on providing your brand services. And since they are unfamiliar with your business, they are more likely to consistently produce ideas. There is far less risk of stagnation.

We hope our information has helped you gain an understanding of a brand identity agency. And how they work to help businesses. They are an excellent method of achieving a recognisable and effective brand. Which will help your business grow and develop.

Our team

We would love to hear about your business goals, so why not contact us and speak to one of our team? We can brainstorm how we can produce the best content for you. Then, we will use our experience to make recommendations. We pride ourselves on delivering results. We will provide you with predicted outcomes so that you can make an informed decision. If you give us the go ahead, we will provide you with a quote. Our team will then get to work on creating the content of your dreams!

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