Why Do Companies Outsource Copywriting Services?

August 18, 2021

Outsourcing copywriting services can boost your business… here’s how!

Have you ever wondered why companies outsource copywriting services?

If you’ve been handling your own content up to now, have you thought about letting someone else take the reins?

Letting someone else take control of your brand’s content can seem daunting. We get it! But there are many benefits of outsourcing your copywriting to professionals. Vocal are here to talk you through them!

What do we mean by ‘copywriting services’?

Copywriting services are provided by creative agencies – just like Vocal!

There are so many different types of copywriting out there and they all serve a different function for your business. Here are just a few examples:

The quality of your content can make or break your business. Successful copy can convert casual readers into leads – that means profit! But boring, dry copy might end up turning your audience away.

In the past, you might have got away with creating your own content. Nowadays, in the fast-paced world of digital marketing, everyone has to up their game. That means churning out a 500-word blog once a week just won’t cut it anymore!

So, when you don’t have time to handle your own copywriting, what do you do? We’ve got one solution for you – outsource copywriting services from a creative agency!

What does a creative content agency do?

Creative agencies are all about producing awesome content for companies. Whether to improve a business’ brand awareness, promote their products and services, or boost their social following.

There isn’t a one-size-fits-all approach to creating content. And the same can be said for creative agencies! The services will differ depending on the agency and their team, but you can expect to find experts in:

  • Copywriting
  • Branding
  • Illustration
  • Marketing
  • Design
  • Websites

There are plenty of benefits of outsourcing copywriting services – let’s go through them!

9 reasons why companies outsource copywriting services:

  1. Leave the writing to the professionals

It can be tempting to handle your content creation yourself because, after all, who knows your business better than you? But outsourcing copywriting services means that your content is being produced by professional writers.

While you know everything there is to know about your industry, a copywriter will be an expert in content creation. They know exactly how to take a brief and turn it into an awesome read.

And they don’t have to be an expert in your business to create engaging content. Copywriters are great at research. So, anything they don’t know now – they will know soon!

  1. Free up your time

Another reason why companies outsource copywriting services is that it frees up time to focus on other things.

If you’re a business owner, then there’s no doubt about it: you’ll be busy. Between actually running the business, managing your workforce and interacting with clients, you already have your hands full.

Now, imagine adding another responsibility into the mix. On top of everything else, you need to start copywriting. It’s a lot, isn’t it?

That’s why companies outsource their content needs to professional copywriting services. So, while professional copywriters are busy producing awesome content for your brand, you can focus on your business.

  1. Benefit from their knowledge and experience

We’ve said it once and we’ll say it again – professional copywriters are experts in creating content.

Outsourcing copywriting services means that your content is being produced by industry experts. They know how to engage with customers, create compelling copy and increase your company’s reach.

When you handle your copywriting in-house, you won’t have access to a copywriter’s knowledge and experience.

Do you know how to write SEO-friendly content? Do you understand direct response copywriting? Can you boost your followers on social media?

If you don’t – that’s okay! That’s exactly why companies outsource copywriting services.

  1. Get a fresh perspective

 As we’ve already said, no one knows your business better than you. So, you must be the best person to write content for your brand, right?

Wrong. In fact, knowing your business inside and out can actually be a bad thing for creating content.

Believe it or not, you might know your industry too well. So well, in fact, that it makes it difficult to take a step back.

When you outsource copywriting services, they’ll be able to turn that industry jargon into something that sells to customers. That’s because they’re experts at writing copy for everyone, from experts to laymen.

  1. Consistent content is important

Another reason why copywriting services will benefit your business is that professional copywriters can create consistent content.

You probably can’t dedicate hours and hours to creating content. After all, you’re already juggling your other responsibilities!

But in the world of digital marketing, consistency is key. There’s so much content out there, standing out from the crowd takes a lot of work. Producing one blog a week or pushing out a handful of tweets won’t make a difference to your brand. You need to create content… consistently!

When you outsource copywriting services, you can be sure that the content never runs dry. You won’t have to find time to write the content yourself or chase members of your team for blogs. You’ll have a dedicated copywriter that can produce content for your brand – all day long!

  1. Believe it or not – it’s actually cheaper!

When you outsource copywriting services from a creative agency, you’ll actually be saving money.

We’ve seen it before. A company can’t manage their own content load, so they hire new talent to take over. But they don’t think about the costs of taking on a new team member.

While hiring new staff might seem like a good idea, you might benefit from copywriting services instead.

Think about it: hiring a new employee will cost your company a lot of money. From the price of advertising the new role to the cost of training a new starter.

But what if you could outsource the work instead? It’s a safe bet that most creative agencies will charge less than it costs to take on a new employee.

And it’s a great option if you’re just dipping your toe into the world of content marketing. Why put yourself through the process (and the hefty costs) of onboarding staff? You can get great copywriting services for a fraction of the price!

  1. Outsourcing allows for diversity

If you handle your copywriting services in-house, you might be limiting your company’s content potential. Whether you’re writing content yourself or have a staff writer in your team. Having one writer produce all of your brand’s content could make for stale, repetitive copy. And that’s the last thing you want for your business!

In an ideal world, everyone would be a copywriting expert. However, it takes a lot of skill, experience and effort to master copywriting. And even experienced copywriters aren’t experts in every type of content!

When you outsource to a creative content agency, you can pick and choose copywriters for different projects. This makes your copy much more diverse – which will make it more engaging for your audience!

  1. More copywriters mean more content

 You already know that consistency is key – see benefit number 5!

But have you considered the number of platforms you’ll need to write for if you handle your content in-house? It’s not just about creating consistent content for one platform – you need to create consistent content for every platform.

This is especially important as your business grows. To promote your products, increase your engagement and expand your customer base, you need to be utilising all avenues. That means you need copy for your website, blog, socials and email.

Outsourcing copywriting services means more content for your company. So, you don’t have to pick between your blog or your social media. You can hire professional copywriters and post content to both!

  1. It looks professional

 Here’s a benefit that you might not have thought about! Outsourcing copywriting services from a creative content agency looks more professional.

We’re not just talking about the quality of your writing here. Although, as we’ve already established, professional copywriters will create winning content.

However, it’s more than that. When you outsource, it shows customers and clients that you really care about your service. You wouldn’t invest in copywriting services if you didn’t!

And there’s so much competition out there nowadays. You really need to stand out from your competitors. Who better to help than a professional copywriting service?

What should you look for in a creative content agency?

So, now you know the many benefits of outsourcing copywriting services. But what should you look for in a creative content agency?

First, you need to think about what you want to achieve. Do you want to boost your social media channels? Do you want to drive traffic to your blog? Identifying your goals is vital – then you can find a creative content agency to help you get there!

Of course, it depends on your individual marketing goals, but there are some qualities that are an absolute must:

  • You need to trust the creative content agency with your company.
  • They must be reliable – if they can’t meet a deadline, they aren’t the right agency for you!
  • You need to see examples of their work – and be impressed by them!
  • Their copywriters need to enjoy creating content. It’s the only way to guarantee success!
  • They should be willing to go the extra mile for your business.


Vocal’s advice for outsourcing…

  • Tell them what you want!

Just because you’ve chosen to outsource copywriting services from a creative agency, doesn’t mean you can’t have a say!

Yes – professional copywriters know a thing or two about creating content. But they don’t know about your company’s marketing goals.

Work with your chosen creative agency to identify your business goals and create a marketing strategy. Then the professionals can get to work!

  • It doesn’t have to be all or nothing

Many companies think that outsourcing copywriting services means you lose control over your content.

But that’s simply not the case. When you outsource to a creative agency, it doesn’t have to be all or nothing. Copywriters are there to support you. So, if you still want to chip in and write a blog, feel free to do so!

Want to know a great way to keep control of your content while outsourcing to a creative agency? Write the content yourself and have a copywriter edit, optimise and post. That way, it’s still your voice coming through – you’re just getting a little help from the professionals!

  • Don’t be afraid to test a few copywriters

Copywriters are experts at turning a brief into awesome, engaging content. However, that doesn’t mean that every copywriter will be a good fit for your company.

And getting your content right is crucial. If your content doesn’t hit the spot, you could miss out on new customers and, most importantly, profit! So, when you outsource copywriting services to a creative agency, it’s vital that you’re happy with their content.

Allow us to introduce ourselves…

So, are you interested in outsourcing copywriting services to a creative agency? Get to know the Vocal team!

Here at Vocal, we’re a full creative service that knows a thing or two about content. We may be a small creative content agency, but we’re by no means shy!

Our founder, Jill Hudson, has worked with hundreds of agencies in the creative sector, helping and supporting their business growth. Her experience allows the Vocal team to support businesses of all sizes. No matter who you are, we’ve got your back!

See something you like? Let’s get started!

 Get started with Vocal in 4 easy steps:

Step 1 – Tell us about yourselves! We want to hear about your company’s goals and ambitions.

Step 2 – Now it’s our time to shine. We’ll do some research and create a proposal of ideas – just for you! This includes recommendations drawn from our extensive experience.

Step 3 – There’s no point investing in your content if you don’t know what it will do for your business. So, based on our knowledge and experience, we’ll make predictions about the likely outcomes of the content.

Step 4 – Finally, we’ll provide a quote for our services. And then the real fun can begin!

Let’s get Vocal! Get in touch with a member of the team and get ready to watch your business grow.

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