How to choose the right graphic design services for your business

Looking to choose the right graphic design services for your business but unsure where to start? Choosing the right supplier to deliver a service for your business is a hard choice. It is something that requires careful consideration. You want to make sure you’re choosing the right service for your business needs. That’s why we’ve put together this blog on finding the right graphic design services.

What graphic design services are on offer?

Graphic design is more complex than you think. There are a range of services that fall under the category of graphic design. The four main services graphics designers offer are:

Brand identity and logo design

This graphic design service specialises in creating a powerful and engaging brand identity and logo design. Fonts, colours and logos all contribute to building up a brand identity. A designer will use a unique selection and arrangement of colours, shapes and designs to represent a brand.

Packaging design

Judging by this title, it’s pretty obvious what this graphic design service offers. Any design you see on a box, bag or even a coffee cup has been designed by a graphic designer. When you think about some of your favourite brands, you’ll immediately know what their packaging looks like. This is because they’ve been designed to be bold and eye-catching.

Package design requires a lot of time and effort. It involves initial sketches, and computer work but also testing your design on physical mock-ups. This is to ensure the design will look just right when it comes to the real thing.

Your packaging shows what’s inside your product. It should entice customers to buy the product. Sometimes, customers buy a product from a shop just because they like the design of the bag it comes in.

Web and mobile design

In these roles, designers design the pages, layout, and graphics for apps or websites. The designer will work closely with the web developer to ensure the functionality of their design works. They also plan a site or app’s navigation, structure and user experience.

Layout and Print Design

Designers involved in layout and print design aim to find the perfect balance between text and images when creating something. They need something that is aesthetically pleasing to look at but also easy to read. They will generally produce designs for the following:

• Newspapers
• Magazines
• Brochures
• Posters
• Books
• Leaflets.

So, what is it you’re trying to do with your business? If you’re looking to create brochures, you’ll need a designer to deliver layout and print design. Or if you require a label for your product, you need a layout and print designer. Assess what is it you want; this will help you know exactly with graphic design service you need.

Other things to consider in graphic design

As we’ve already said, there is so much on offer when it comes to graphic design services. So here are some things to consider when it comes to graphic design:

Social media

Social media plays a massive role in how your graphic design services are perceived. Your branding should be adapted so it can be used across social media channels.

Having a well-designed and established Instagram account is a good way of promoting your graphic design services.

Organisation of elements

The perfect graphic design is made up of certain elements. The use of line, direction, shape, size, texture and colour determines the visual disposition of the design.

Who needs a graphic design service?

Anyone who wants to sell a product by creating an impact on people to ensure trust and brand loyalty. Graphic design is crucial for delivering your idea to the world.

What are the benefits of graphic design services?

If you’re looking for graphic design services for your business, you may be thinking about how they will benefit you.

1. Making a lasting impression

Your logo is the first thing people will see. You don’t get a second chance to make a good first impression.

Your logo plays an important part in how potential customers view your business. If you have a logo that is boring or hard to understand, customers become disengaged. A logo says a lot about your company, that’s why it needs to be good.

If you have a well-designed logo that draws people in, customers are more likely to remember the image and company. A graphic designer can help create a logo that creates a lasting impression.

2. Showing your company’s personality

Every company should have a personality that reflects the type of business they are. Working with a graphic designer is one of the best ways to establish your company’s personality. Graphic designers know a lot about marketing trends and how customers react to them.

A graphic designer will be able to suggest imagery, colours and fonts that convey the message you’re aiming for.

3. Creating a professional reputation

Graphic design services can help your business create a professional reputation. Graphic designers are experienced in creating high-quality images. Customers are more likely to respond better to high-quality images than low-quality images. They make your business look more professional. That’s why it is a good idea to leave your graphic design needs to the professionals.

4. Gives employees time to focus

Even if some of your employees have some knowledge of graphic design, leave the work to the professionals. Your current employees have their own roles to focus on. They don’t have time to work on graphic design services. When you hire a professional, it allows your employees to focus on their work.

5. Strengthens your brand

Can you think of a strong brand that doesn’t have a recognisable logo, colour theme or typeface? Graphic designers create an identifiable face for your brand that everyone will recognise. This differentiates you from your competitors and puts your brand ahead of them. Branding is vital to maximising potential and success.

6. Stand out from the crowd

The effective use of graphic design can make customers opt for your brand over a competitor. However, you need to figure out how to make your brand more recognisable. This is where a graphic designer can help. They are experienced at creating a noticeable brand and logo.

7. Less time to advertise

Once your brand becomes more noticeable, you won’t need to spend as much time advertising new products or services. This will save you time and money. Once your brand is imprinted on your customer’s minds, they’ll actively seek you out over your competition.

8. Customer loyalty

Getting customers is one of the biggest challenges that any business faces. However, the right graphic design service can help you achieve this. Getting customers is one thing, but getting them to stay loyal is another thing altogether. Word-of-mouth advertising is real. Loyal customers will do this for you if they trust your brand. Aesthetically pleasing graphic design can inspire customer loyalty.

9. Saves you money

You may be wondering, if you’re investing in graphic design services, how can you be saving money? The truth is you are. Have you ever heard of the saying, ‘you have to spend money to make money’? That concept applies here.

This might not make sense, but poorly designed graphics can be expensive. Without professional expertise, you may end up with a product that doesn’t print clearly or is not formatted correctly. This means you need to spend money rectifying those errors. All of which could have been avoided if you’d hired a graphic designer in the first place. Therefore, it is cheaper to outsource graphic design services.

Finding the right graphic design services

What should you be looking for when finding the right graphic design services?

Know what you want

There’s nothing more frustrating for a graphic designer than being asked to work on a project with no brief. Before choosing a graphic design service, you need to know exactly what you want. You can’t expect the graphic designer to work on something if you don’t tell them what you want.

Don’t be afraid of sharing too much information. Brand design is all about translating words and feelings into graphics.

Make a plan of what you want, what you’re hoping to achieve and the timescale you want it completed by.

Explain your brand and target audience clearly

It’s impossible for a designer to design anything if they don’t have an understanding of your business and target audience. So be sure they know exactly what you do and the type of people you connect with.

Test their skills

It’s worth knowing how the graphic designer plans to carry out the project. Ask them what tools they are planning to use. Research what designers use to create graphics for various projects.

Portfolio

Ask a graphic designer to see their examples of their previous designs. It can be handy to see what they have designed for other clients. Did they design it completely on their own? Was there a lot of back-and-forth exchanges before a design was decided?

Find out what inspired them to come up with their designs. Seeing their portfolio is a good way to see what type of industries they’ve worked with.

Propose a sample project

As previously mentioned, choosing the right graphic designer service requires careful consideration. That’s why you should never jump into a huge graphic design contract without sampling their work. A portfolio only tells you so much. You need first-hand experience of how they will deal with your brand.

It’s a good idea to create a sample project to test their skills. This could be anything from designing a simple logo or touching up a past project. The task doesn’t have to be difficult, just as long as it showcases their talent. This will give you a good indication of whether they are suitable for your business or not.

Check out their experience

Naturally, you want to choose a designer that has a vast range of experience behind them. You want someone who has worked in a range of industries. You know they’ll be taking on a challenge.

Find out what clients they’ve worked with previously. If they have a lot of experience working in your industry, they could be exactly what you’re looking for. They will have a good idea of how to connect with your ideal customers.

Reviews

When seeking out graphic design services, you want to make sure you find the right one. That’s why it’s a good idea to get others’ opinions. Check out reviews of what other clients have said about the designer’s work. We are more likely to opt for a service if we have heard about a positive experience from others.

Your brand should be used consistently throughout your company on:

• Emails
• Marketing materials
• Letters
• Press releases
• Social media.

Using inconsistent logos across your company makes you look sloppy and unprofessional. It can lead to customers questioning your legitimacy. Using different logos makes it harder for your customers to identify you.

We are here to help

We hope you’ve found our guide to graphic design services useful.

If you have any other questions or want more information about graphic design services, please get in touch.

How to get started

Step 1: Introduce yourself

Why not get in touch with us for a chat with one of our team? We’d love to hear about your business goals and ambitions. This helps set our creative wheels in motion.

Step 2: We’ll do the research

After our chat, we’ll brainstorm how we can produce the best website for you. We’ll then go away and investigate with all our might! We’ll use all our experience and creative knowledge to make recommendations for you.

Step 3: Predictions

We know you want results, and we want to deliver them. We’ll provide our predicated outcomes so that you can make an informed decision.

Step 4: Quote

Once you give us the go-ahead, we’ll provide a quote. Then comes the fun part! Our team will start creating the website of your dreams.