Blog writing tips to help your healthcare business grow

Are you looking for the best blog writing tips for the healthcare sector? We have plenty of them right here, for free!

When you embark on the journey of blog writing, it can be daunting if you are unfamiliar with the process. We are here to give you the best blog writing tips to ensure your healthcare blogs will captivate your audience. We will also help you to encourage engagement, growth and provide you with the results you need to see.

1. Know your audience

The first best blog writing tip we have is that you should be aware of who your audience is. Knowing who you’re writing for allows you to cater your content to those readers. For example, your audience may be teens who are struggling with mental illness, looking for helpful information. So, try to adapt your vocabulary in a way that connects with them.

Be cautious of using medical jargon as most people will not understand, or even know how to pronounce certain words! You do not want to isolate your audience.

Looking for tips on fixing brain freeze? Just try to say “sphenopalatine ganglioneuralgia” and that should keep you distracted long enough for it to pass.

There are many tools you can use to gauge engagement. Through these tools, you can see how many visitors are coming to your website. You can also see your popular pages, what users do on your site and which sources are sending you traffic. Those sources may be sending traffic through search engines, social media or advertisements. Knowing what your audience likes and dislikes is an excellent advantage to have.

If you are using WordPress to publish your blogs, you can download plugins to help understand your audience. These analytics tools provide detailed insights into your website visitors.

2. Consider your keywords for SEO

Secondly, we advise that you try to use SEO. But be sure to find a good balance between visitor experience and search engines!

One of the best blog writing tips to help you optimise SEO is the use of keywords. These specific words should be used throughout your work as often as possible, but in a clever manner! You do not want your writing to become a cluster of words that read as excessive. This will become obvious to your reader and can be jarring to read. It is important to keep your reader’s attention, and this will reduce it drastically – we don’t want that!

Using those keywords in your heading and the first sentence of your opening is crucial. This will make your work easier to find. The heading will also tell readers what your blog includes. Another of our best blog writing tips is to highlight your usage of those keywords whilst writing. That way, you can easily see exactly where they are and how often you use them.

If people are looking for skin treatments, think about the keywords they might type in. Some keywords may include:

• Skin cream
• Treatments for dry skin
• Skin remedies.

3. Compelling Headlines 

Another of our best blog writing tips is to be sure you are writing compelling headlines. Headlines are the best way of drawing readers in. They should be clear and should be ‘answered’ in your blog to avoid your reader feeling cheated if you don’t.

Some great examples of healthcare headlines could go along the lines of:

• 3 ways to make your teeth white
• The 5 best diets that won’t leave you hungry
• The best 10 tips to improve your mental state
• 10 tips for choosing a care home for your loved ones.

Several titles also appeal to people by drawing them in out of fear of missing out (FOMO). FOMO means your audience will be more likely to do something if other people are. Social proof is a technique that can be used to also build confidence and trust in visitors. If they see other users buying things or taking certain actions, they are more likely to follow suit. We suggest using TrustPilot as the best way to add social proof to your site. Encourage your customers to leave reviews. You can then use these testimonials as powerful marketing tools.

This is especially important in the healthcare industry as trust is the number one priority.

4. Using media

Many of the best blog writing tips include the use of media. That could include a range of content from videos to images and gifs. Including videos, whether they are your own or someone else’s (perhaps from YouTube) can be great for your blog. This means you can engage with those of your audience that may prefer watching a video over reading.

With healthcare, seeing a diagram or a virtual representation of something can be way easier for people to understand, rather than reading. If you’re writing about a particular operational procedure use a clear image or video to explain the process.

YouTube likely has some short but informative videos on whatever topic your blog is focused on. Including your own videos can increase engagement with your YouTube channel (if you have one). It’s also a great way to increase your presence in the SERP.

Using images can keep readers engaged and break up your blog. Chunks of dense writing can be hard on the eyes.

5. Call-to-action

One of the best blog writing tips we have is that you should always try to include a call to action. They should be present somewhere in your blog, probably at the end. Ask your audience to share their thoughts in the comments, repost your content or check out your services. This way you can massively increase readership, engagement and interest. This can also boost your SEO score by including internal links.

An example of a call to action could be ‘book an appointment’.

6. Format

One of the final best blog writing tips we can offer you is to focus on format. You should break your writing down into sections. Some of the best blog writing uses subheadings to separate work by relative content. By doing this, readers can then jump to the exact section they want to read. You should also keep these paragraphs to around 250 words, with sentences of no more than 20 words. By doing this, your content looks less daunting to read, as no one really wants to read an essay! Clean and tidy presentation is eye-catching and easy to follow, particularly for those wanting to skim through your work. Using bullet points is another method of keeping your work simple and it looks great!

This can make it look more professional, essential for healthcare. Getting to the point as that’s what most people want: answers. Bupa has a clear website. It is easy to navigate, and information is presented clearly.

Need help with your blog writing?

We hope our 6 best blog writing tips have been helpful, and that you can apply them to your work. These tips will ensure your work looks professional, is easy to read and encourages growth.

We would love to hear about your business goals, so why not contact us and speak to one of our team? We can brainstorm how we can produce the best content for you. Then we will use our experience to make recommendations. We pride ourselves on delivering results. We will provide you with predicated outcomes so that you can make an informed decision. If you give us the go-ahead, we will provide you with a quote. Our team will then get to work on creating engaging and compelling content for your healthcare business. We are well-versed in the healthcare industry and we thrive on helping you see results.