Read below to learn what it takes to write copywriting for sales!

Copywriting for sales is beyond important. Good copy plays a pivotal part in generating leads and ultimately converting readers. So, buckle your seatbelts as we explore what it takes to make amazing copywriting for sales!

As a marketing agency that offers copyrighting services, we’re well versed in the business. So, in this blog, we’ll outline seven tips to upgrade your sales copy.

1. Crafting compelling headlines!

It should go without saying but neglecting the headline can really impact your copy. Taking a brief look online will showcase the effort companies put into their headlines. What is it you’re selling? And why do they need it? These two questions should be at the forefront of your mind when you’re constructing these blogs. Ultimately, you want to hook the customer’s attention so that they’re interested in reading further. Getting this right does wonders when you’re copyrighting for sales.

2. Zeroing in on your client base

The wider your target audience, the more difficult you’ll find it to appeal to everyone. As they say, ‘you can’t win them all’, so make the ones you aim for precise! If you’re focused on cat owners, for instance, throw a few feline puns in there! Take some time aside to research the market and really understand what makes your audience tick. The more relatable your copy is, the better! The customer needs to know that your message is directed at them. They need to identify with your cause.

3. Getting down to the customer’s level

When you’re approaching the customer with a problem, your copy should outline why you succinctly solve this for them. When copywriting for sales, you always need to identify with the reader.

Surprisingly, one of the best weapons in your arsenal will be…

Empathy.

Empathising can really help in converting your audience. With good copy, your work can project a pressing issue for the reader and provide an understanding of their situation. A common element of pain-focused marketing is impressing how dire the problem is for their business. This can work, but it won’t inspire loyalty from the reader. With empathy, you’re starting the working relationship on a positive footing.

4. Specialising your offerings

If you’re an SME, sharpening your service offerings can really aid in projecting a clear image. For the reader, knowing that you’re specialised in providing the service they need will inspire confidence in your capabilities. As well, you’re investing your resources into one corner of the industry, rather than possibly spreading yourself too thin. This method also allows you to grow confident in the benefits your service offers the customer.

You may ask yourself…

How do I achieve this?

Two ways.

Presenting statistics – Outlining data can go a long way in assuring the customer of your experience. Impressive stats can really intrigue the reader and encourage them to look further into your business. Your specialist data will only strengthen your position in the readers perspective.

Testimonials – Nothing sells a company quite like good reviews. The customer gains a true insight into the customer experience. Once your business has great reviews, the rest falls into place.

5. Tackling sales objections

“I don’t understand this.”

“It seems a little overpriced.”

“I don’t really have the budget.”

We can guarantee you’ve heard these before. And for a sales call, it’s easier to convince the client of the viability of your product/service. When you’re copywriting for sales, you’re restricted to converting via text and image. So, tackling these objections before you interact with the customer can save time and help secure a sale! Below are some tactics you can employ in your copy.

• Outline billing options

These are normally payment plans. Ultimately, giving the customer some breathing room when it comes to payment can help ease tensions in the working relationship.

• Impress with your value

If your product serves them for longer than other competitors, capitalise on that! Indicate why your product is more valuable. Is it the sustainability of your materials or the expertise of your service? Once you get this figured out, your copywriting will be stronger.

6. Variety in your vocabulary

The English language contains more than 600,000 words. So why are people still using bog-standard terms to sell things? It’s well known that the average attention span of adults has reduced significantly since the turn of the century. So, spicing up your vocabulary has never been more important! People want a narrative, explaining how you represent the end to their problem. Selecting more exotic or attractive words can help differentiate you from the competition!  However, it’s still important to be mindful of your audience. If your audience generally is more receptive to specific jargon, tailor that to them. Ultimately, it’s important to really understand who your readers are.

7. Getting your call to action right

Usually, a call to action is located at the end of your copy, and its function is highly vital. If the call to action is attractive enough, the reader will oblige with your request. A good rule of thumb when it comes to copyrighting for sales is including one call to action. If your copy is larger, you can adjust it. Just be mindful of how many things you’re asking of the reader.

Below are some examples to get you started!

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In summary

So, we’ve reached the end of our blog on copywriting for sales! Now you’re fully keyed in on Vocal’s insights into the copywriting business. You may be asking yourself ‘what if I need a refresher?’ Not to worry, we’ve got your back! Read below to find a recap of the blog…

1. Crafting compelling headline for the right headlines! Taking the time to build the best headlines for your company.
2. Zeroing in on your client base – Researching your client base and beginning to understand what makes them tick.
3. Getting down to the reader’s level – Empathising with the reader’s plight and stating that they’re not alone.
4. Specialising your offerings – Sharpening your service so that you can be more confident in your abilities. Filling the niche in your market.
5. Tackling sales objections – Using your copyrighting to answer any and all questions the reader may have about your product.
6. Variety in your vocabulary – Using your vocabulary to attract the reader. Utilising the length and breadth of the English language to stand out from your competition.
7. Getting your calling card right – Getting your call to action just right for the reader. Not bombarding them with actions.

Now you’ve finished the article, you may be wondering how Vocal can help you…

What can Vocal do for you?

We would love to hear about your business goals. So, why not contact us? We can brainstorm how we can produce the best content for you. Then, we will use our experience to make recommendations. We pride ourselves on delivering results.

Our team operates within six areas of content creation.  Our six main services are:

• Copywriting
• Websites
• Illustration
• Design
• Branding

Our clients can be found far and wide, in over 30 countries.  After an initial short consultation, we will provide you with a quote. Our team will then get to work on creating your customised content!

See something you like? Let’s get started!

Get started with Vocal in 4 easy steps:

Step 1 – Tell us about yourselves! We want to hear about your company’s goals and ambitions. What do you want your marketing strategy to achieve?

Step 2 – Now it’s our time to shine. We’ll do some research and create a proposal of ideas – just for you! This includes recommendations drawn from our extensive experience. Are you ready to hear our ideas?

Step 3 – There’s no point investing in your content if you don’t know what it will do for your business. So, based on our knowledge and experience, we’ll make predictions about the likely outcomes of the content. That way, you can see how our services are going to benefit you.

Step 4 – Finally, we’ll provide a quote for our services. Once that’s out the way, then the real fun can begin! We’ll get started on the content of your dreams!

Let’s get Vocal! Get in touch with a member of the team and get ready to watch your business grow.