The Do’s and Don’ts of Selecting a Digital Branding Agency

October 27, 2021

Everything you need to know when choosing a digital branding agency

Are you looking to hire a digital branding agency but have no idea where to start? Choosing an agency can be tough if you don’t know what to look for. That’s why we are here to help. We’ve created this helpful guide of dos and don’ts when selecting a digital branding agency.

  1. Do your research

This may seem like an obvious thing to do when selecting a digital branding agency. However, you’ll be surprised at how many people don’t research before choosing an agency. They simply go for the first one they see or the one located closest.

You should conduct a thorough research into multiple agencies. Different agencies will have different approaches to work and various levels of expertise. That’s why it’s important to find the most suitable agency for you.

Once you’ve compiled a few contenders together, contact them and arrange a chat.

  1. Don’t assume the agency knows who you are and your buyer persona

No matter how big your company is, don’t assume the digital branding agency knows everything about you. Sit down with the agency to go through your values, mission statement, target market and buyer persona.

This will give the agency a better idea of who you are and the message you’re trying to          get across. It’s important they have all the information they need to achieve your objectives.

  1. Do tell them exactly what you want

Digital branding agencies have many talents but reading minds isn’t one of them. So be honest and open with them about what you want. Explain what your budget is and your expected turnaround times. This lets them know what they have to work with and a chance to see what they can do.

If you don’t tell them, how can you expect them to do anything?

  1. Don’t be afraid to ask for case studies

Choosing a digital branding agency is a big choice and a one that requires a lot of consideration. That’s why it is a good idea to ask the agency for case studies. This will demonstrate the type of clients they’ve worked with in the past. It will also show you the results achieved from that project. This will give you a good indication as to whether they are the right fit for your business.

  1. Do start looking as early as possible

Just like your business, a digital branding agency will have their own schedule which will be filled with deadlines. That’s why you need to give them as much time as possible to complete your project. If you leave it until last minute, you will have a limited choice of agencies to choose from.

  1. Don’t pick an agency on location alone

Whilst it may make sense to choose a digital branding agency around the corner, this isn’t always the best solution. Just because a service is local, doesn’t mean it is better than one 100 miles away. You shouldn’t base your decision on location alone. A good agency will go the extra mile to provide a good service. This could include meeting halfway for a face-to-face meeting or regular zoom calls and phone calls.

Think about widening your search to further afield instead of narrowing it down to a small area.

  1. Do ask questions

As we’ve previously mentioned in this blog, choosing a digital branding agency is a big decision. It’s worth making a note of some questions you’d like to put forward to the agency. Consider it an informal interview to clear up some points. Ask as many questions as you like. The more information you have, the easier it will be to make your final decision.

  1. Don’t go for the cheapest option

Naturally, you want to save money where possible. However, there are some aspects of a business you can’t scrimp on. Sometimes you have to spend money to make money. It’s called making an investment in your business.

The saying is true, “you only get what you pay for.” If you go for the cheapest option, don’t expect spectacular results. You need to be willing to spend some money to achieve your desired results.

  1. Do follow them on social media

Make it a priority to follow the agency’s social media accounts and see what they post. Is their content interesting? Are their posts creative and inspiring? Do they have a sense of personality? If you want to work with them, you need to like the kind of things they post on social media. Following them on social media is also a great way to see their work and other brands they’ve worked on. Social media is a great way for you to strike up a friendly chat to ask them about their experience.

Digital branding agency benefits

What are the benefits of working with a digital branding agency?

  1. Expertise

The obvious reason to work with a digital branding agency is because they are experts at what they do. They have a team of individuals who are passionate and have the right skills and experience for the project.

They know how to use tools and programmes others are unfamiliar with to take their work to the next level.

  1. Saves you time

As a business owner, you have plenty to do without adding branding into the mix. Time is valuable and sometimes it can feel like there are not enough hours in the day. Hiring a digital branding agency can help ease the burden and free up some of your team’s time. They can take control of the branding side of things whilst you focus on other aspects of your business.

  1. Develop your business

Carrying on from the previous point, allocating the work to a professional lets you focus your attention elsewhere. If your business is slacking in other departments, you now have the time to grow and develop those areas. It’s important to not let your business come to a standstill, you should always be looking for ways to develop.

  1. Have better resources

One of the benefits of working with a digital branding agency is the resources they have. There may be resources you don’t have access to or can’t afford. However, these resources are needed to up your branding game.

  1. Enhances your credibility

A strong and successful brand enhances credibility with customers and your industry. As you build credibility, you also build up recognition, loyalty, and competitiveness.

  1. Build a strong brand

By hiring a digital branding agency, you can rest assured knowing they will build a strong brand for your business. They are equipped with the necessary skills, knowledge, and experience to build a brand that performs well.

  1. Fresh perspective on your business

When people spend each day in a business, it can be hard to come up with new ideas. They spend each day exposed to it, so they’ve grown accustomed to it. However, a digital branding agency can bring a fresh perspective to your business. As an outsider, they see your business from a different viewpoint. A fresh outlook can mean new ideas. New ideas for your business can lead to growth.

  1. Help your brand stand out from the crowd

You want to stand out from the crowd and get ahead of your competitors. Take a look at your competitors’ logos and see how you can make them different, such as colour or font. If your logo is similar to theirs, your brand won’t get noticed. To consumers, it’s just another brand offering the same thing. Look at ways your brand can stand out and encourage customers to choose you over your competitors. A digital branding agency can help you achieve this and transform your regular logo into something outstanding.

We are here to help

We hope you’ve found our guide of dos and don’ts for selecting a digital branding agency useful. By now you should know exactly what to look for when choosing an agency and how they can benefit you.

If you have any other questions or want more information about digital branding agencies, please get in touch.

How to get started

Step 1: Introduce yourself

Why not get in touch with us for a chat with one of our team? We’d love to hear about your business goals and ambitions. This helps set our creative wheels in motion.

Step 2: We’ll do the research

After our chat, we’ll brainstorm how we can produce the best website for you. We’ll then go away and investigate with all our might! We’ll use all our experience and creative knowledge to make recommendations for you.

Step 3: Predictions

We know you want results, and we want to deliver them. We’ll provide our predicted outcomes so that you can make an informed decision.

Step 4: Quote

Once you give us the go ahead, we’ll provide a quote. Then comes the fun part! Our team will start creating the website of your dreams.

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