Why should you invest in SEO content writing?

August 27, 2021

What can SEO content writing do for your business?

Have you ever thought about investing in SEO content writing?

If you don’t take the opportunity to create SEO content, your business could be missing out. But if you aren’t yet investing in SEO content writing, then don’t worry. It’s not too late!

The Vocal team are here to tell you everything you need to know about SEO content writing. Here goes!

What is SEO content writing?

 Before you decide to invest in SEO content writing, you need to understand what it is. How else can you decide if it’s right for your business?

SEO content writing is the process of creating content to rank in search engines.

SEO – which stands for search engine optimisation – ensures that content is ranked highly in a search engine results page (SERP).

How does SEO work?

To really understand why you need to invest in SEO content writing, you need to learn how SEO actually works. After all, if you don’t know how it works, how can you make sure you’re doing it right?

So, let’s dive straight in! Here are the three primary processes of SEO:

  • Crawling

In the crawling process, search engines send out ‘crawlers’ to scour the internet for content. Crawlers are programmes used by a search engine to find content to store in its index (see more below).

The crawlers start with a few web pages, and then follow any links within those pages to find more content. This creates a path of links. And all of this content is stored in the search engine’s index, ready for the next user!

  • Index

A search engine’s index is pretty simple to understand. Basically, an index is where the search engine stores all the content found in the crawling stage.

  • Ranking

Ranking is the final stage. And if you’re interested in SEO content writing, it will probably be the stage you’re most interested in.

When a user performs a search, search engines scour their index for useful and relevant content. The more relevant the content is to a user’s query, the higher it will be ranked in the SERP.

What can SEO content writing do for your business?

Now you know how SEO works, it’s time to move on to the next step. What can SEO content writing do for your business?

  • The importance of organic traffic

There are plenty of different ways to generate traffic to your website, including paid advertising and social media. However, neither of these are as effective as the traffic produced by organic search engines.

70% of search engine users are more likely to click on a website listed in the top 5 suggestions. So, to capitalise on this website traffic, you need to create SEO-friendly content to boost your SERP ranking. The more visitors you have on your site, the more likely these are to turn into sales.

And organic traffic is much easier to maintain than paid advertising. Unlike paid advertising, which needs a continuous stream of funding to work, organic traffic is much cheaper to create. Yes, it takes a lot of time and commitment. But when your efforts pay off, your traffic will continue to snowball!

  • Audiences trust websites with higher SERP rankings

SEO content writing will build your brand’s credibility.

When a website is ranked highly in a SERP, it is deemed a trustworthy, authoritative source. That’s because search engines have assessed the content and decided it will answer the user’s questions. Remember the crawling process?

So, when a user sees your website at the top of the SERP, they know they can trust you. Because Google told them to!

And over time, you’ll be known as an authoritative voice in your industry. So, SEO content writing will increase your brand’s image and awareness too!

Invest in SEO content writing services…

 Now you know why SEO content writing is so important for your business. But what do you do if you don’t have the time or skill to create your own content?

Here’s an idea! Why don’t you get someone else to take care of it for you?

Here are 5 reasons why you should invest in SEO content writing services:

  1. Your content will be created by SEO experts

If you’re not an SEO writer, you probably don’t know much about crafting SEO-friendly copy. And that’s okay!

After all, creating copy for SEO is a skill. If you’re not familiar with digital marketing strategies, you won’t know the ins and outs of SEO. So, why don’t you get in touch with someone who does?

When you invest in SEO content writing services, you can be sure that your content is being created by experts. They’ll know exactly how to optimise your content to rank higher in SERPs. So, you can focus your time and attention on other things – like running your business!

  1. Create more content

Have you ever heard the phrase, ‘content is king’?

Well, when it comes to writing content for SEO, content really is king.

To climb the SERPs, you need to produce consistent, SEO-friendly content. And – as we’ve already established – this takes a lot of hard work and commitment. Do you have time to write that much content yourself, as well as juggle your other responsibilities?

The good news is – you don’t have to! When you invest in SEO content writing services, your professional, dedicated SEO content writer will handle it for you. So, you can focus on other aspects of running your business – and leave the content to the professionals!

  1. Generate more sales

 There’s not much point to content marketing if it doesn’t increase your sales. So, why not ensure that your content generates more sales by investing in SEO content writing services?

A professional content writer will know exactly how to use a call-to-action to encourage your audience to act. Whether that’s buying a product or subscribing to a service.

  1. It’s cost effective

Here’s a reason that we’re sure will grab your attention. Investing in SEO content writing services will save your company money.

It might be hard to believe. How does paying for a service save you money?

It’s true! SEO content writing increases your website’s organic traffic. Meaning, it doesn’t cost a penny to utilise SEO techniques and climb the rankings!

You’ll also be spared the cost of hiring new talent. When they choose to invest in SEO content writing, many companies assume that means hiring an in-house writer.

While that is an option to consider, it also comes with a hefty price tag. From advertising the role right through to training your new starter, you’ll be spending your company’s precious resources.

So, why not reduce your spending by investing in SEO content writing services? You can have all the quality of a professional writer at a fraction of the cost! 

  1. Get a third-party perspective

It goes without saying: no one knows your company as well as you do. So, there’s no one better to create content for your company, right?

However, knowing your business inside and out could actually work against you. There’s a chance that you know your industry too well. And you might use complicated jargon without realising!

This makes it difficult to take a step back and place yourself in the customer’s shoes. After all, they are the ones you want to target with your copy.

Investing in SEO content writing services will make sure that any industry-related jargon is accessible to your customers.

How do SEO content writers boost your search engine ranking?

There are plenty of tips and tricks out there for SEO content writing. Here are some of the ways that SEO content writers will boost your search engine ranking:

  • They know how to use keywords

If you’re new to SEO content writing, you probably don’t know much about using keywords in your content. But don’t worry – your professional SEO content writer will!

Let’s go through the basics of keywords together.

They are so important for SEO because search engines use them to find and rank your content. Think back to the crawling process. When a search engine sends out crawlers to look for content, they’re looking for content that includes the relevant keywords.

Then, when a user performs a search query, the search engine shows them content that contain the relevant keywords. So, to boost your SERP ranking, you need to use keywords throughout your content.

However, if you’re new to SEO content writing, you might struggle to use keywords effectively in your writing. Have you used the keywords enough? How much is too much? How do you make it sound natural? It’s easy to get so carried away with the keyword that you forget about the most important thing. The quality of your writing!

An SEO content writer will know exactly how to use keywords to your advantage. While still creating compelling, well-written content!

  • SEO content writers know all about linking

To boost your SERP ranking, you need to make use of linking in your content. But what do we mean by this?

First things first, let’s look at the different types of linking in SEO:

  • Internal links: these are links from one page on your website to another page on your website.
  • Outbound links: these are links from your content to someone else’s website.
  • Backlinks: these are links back to your website from someone else’s content.

Why is linking so important for SEO content writing?

 Search engines love when content is connected by links. Why? Because it makes it easier for crawlers to scour the web for more content to add to their index!

Linking also increases your website’s authority on a subject. Especially backlinks. If someone is sending their audience to your page, you must have something important to say, right?

  • They can write for Google… and your audience

When you invest in SEO content writing services, you’ll benefit from the expertise of a professional writer. This includes their experience with writing for both Google and their audience.

Search engines prefer content that is clear, concise and focused. That’s because they want to provide their users with an answer as quickly as possible. So, they prioritise content that is deemed easy to read.

And Google isn’t the only one that prefers shorter sentences. The majority of users will only take in around 20% of content on a web page. So, your SEO content writing needs to be easy to scan.

Professional SEO content writing services know how to write content that search engines and your audience will love. They’ll have plenty of tricks up their sleeves to boost your SERP ranking and create user-friendly content. For example, did you know that your sentences should be 20 words or less? Don’t worry if you didn’t – your professional SEO content writer will! 

Need help with SEO content writing? Vocal is here to help!

 If you’re interested in SEO content writing services, why not get in touch with the team at Vocal?

We’re a full creative agency that is crazy about content. Whatever your marketing goals, we’ve got the skills to make it happen. Check out our list of services and see how we can help you grow.

See something you like? Let’s get started!

Get started with Vocal in 4 easy steps:

Step 1 – Tell us about yourselves! We want to hear about your company’s goals and ambitions.

Step 2 – Now it’s our time to shine. We’ll do some research and create a proposal of ideas – just for you! This includes recommendations drawn from our extensive experience.

Step 3 – There’s no point investing in your content if you don’t know what it will do for your business. So, based on our knowledge and experience, we’ll make predictions about the likely outcomes of the content.

Step 4 – Finally, we’ll provide a quote for our services. And then the real fun can begin!

Let’s get Vocal! Get in touch with a member of the team and get ready to watch your business grow.

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