The Future of Creative Copywriting: Is it important?

August 23, 2021

How will creative copywriting look in the future?

There are always new creative copywriting trends to keep up with. This blog will focus on new trends and what the future of creative copywriting will look like. Will it still be important in years to come? Read this blog to find out.

What is creative copywriting?

Creative copywriters are employed by agencies to develop advertising concepts. They are responsible for writing words and slogans that accompany advertising visuals.

They create copy that is inspiring to read and makes the brand stand out. Ideas need to be creative and original. They aim to create compelling and engaging headlines that make people look twice. Their content will leave readers wanting more.

Is creative copywriting necessary?

In a word, yes. But why? You’ll be surprised just how much the world relies on copywriters to create the perfect content. Words don’t just magically appear on websites or in magazines. A lot of the content you read will have been written by a copywriter.

Many of the brands you know and love today wouldn’t be as successful if it weren’t for copywriters. They are the brains behind the catchy slogans and the blogs you read.

Copywriters are clever at what they do. Not only do they help a business with their writing skills, but they know how to write for an audience. They know how to get a message across so customers connect with your brand.

Creative copywriting is more important than you realise. Just think how a business you know would survive without someone writing their copy. You may not realise just how much businesses rely on creative copywriting. If your business isn’t already use a copywriter, you should consider it. Professional copywriting can add so much value to the company and help a business better connect with its customers.

They are more than just writers for a brand. They are the difference between a brand succeeding and falling short.

Current trends 2021-2022 

As previously mentioned, the trends of creative copywriting are always changing. What’s trending now may not be in a six months or a year’s time. Let’s take a look at the current trends in the copywriting world:

 Long-form copy dominates

 In an age of Tik Tok and Instagram and short attention spans, you’d think short copy is the way forward. However, this isn’t always the case. If you’re looking to make sales keep the content long.

If you test long blogs against short blogs, the former usually perform better. Google much prefers long blogs as it seen as mor information and not to sales orientated. But why? People like to be sure when buying a product or service so they need all the information at hand.

Whilst your content should be long, don’t use complex language. The content needs to flow and be easy to read. Search Engine Optimisation is essential. Give your article the chance to rank high in search engine results pages.

Attention-grabbing copy is key

 This may seem obvious in creative copywriting but you should avoid waffling before you get to the good stuff. Copy should be engaging and interesting from beginning to end. People lose interest quickly, so you need to grab their attention straight away.

Consistency & frequency

 There are new blogs posts being posted every day. Companies have realised that to generate more traffic, they need to produce content on a regular basis.  It takes a while for Google to rank a blog. The more blogs produced, the more chances you give Google to start recognising your content.

Social media is still relevant

Social media has stood the test of time when it comes to creative copywriting. Facebook, Twitter, LinkedIn and Instagram are all major networks used in the copywriting world. However, all social media channels are different. It’s important to adapt the writing style for the social media channel you’re writing for.

According to 99 Firms, there are 500 million Instagram stories posted each day. This a huge platform to showcase your content that works for many businesses.

Social media is forever changing so it’s imperative to stay up to date with the latest trends.

Use of emojis and slang

 One the latest copywriting trends is the use of emojis and slang within copy. For a younger audience, emojis and slang have been used in digital marketing copy, especially in the B2C market. This helps the content seem more informal, approaching them like a friend rather than an infiltrating organisation in their feed.

Implementing these trends and strategies effectively will level up your copywriting skills.

 Keeping up to date with current trends is crucial to ensure your copy is relevant and successful.

Look into the future

So, what does the future of creative copywriting look like? What changes and developments can we expect to see in the copywriting world?

AI-assisted writing and editing

No one really knows what impact artificial intelligence (AI) will have on the copywriting industry. Many predict that the future of creative copywriting will see writers work hand-in-hand with a machine. Grammarly is already widely used among writers to assist with the proofing of copy. It may be some time before there is no need for a human to physically write copy. Can a machine really replace the creativity of a human brain?

AI copywriting has already been used to write content. So far, it has worked well for companies that use it. The tool is a lot cheaper than hiring a human, but is it better?

AI won’t replace traditional copywriters, the tool will simply help them do their job better. Humans will still be needed because we are creative beings. Humans will always be needed to physically create engaging content.  AI will help copywriters produce better content, not work against them.

Machines will get smarter and machine-generated text will improve. If anything, this will increase the demands for content written by skilled creative copywriters.

Adapting writing for changing technology

 Our lives are centred around technology and there are always new developments when it comes to technology. Today, content is adapted to the various devices we use such as mobile phones and smart watches.

As new forms of technology appear, you’ll need to adopt new practices and copywriting for them too. Stay on top of technology trends. When new innovations arise, research how to adapt your writing for them.

More targeted content

Businesses have more ways than ever to find information about their customers and their buying habits. When it comes to content, each piece should be catered to specific audiences and their needs. As data gets bigger, more information will be available about consumers. Your content will become much more personalised as you learn more about your audience. This means your content will reach your target audience with much more precision.

Added bonuses for complementary skills

This trend is growing already, but it is expected to develop more in the future. Companies not only want a copywriter, but someone who can multitask. It’s becoming more beneficial in creative copywriting for writers to possess more skills than just being able to write. Copywriters will be expected to learn WordPress so they can post their own blogs. Or take a social media marketing course to keep on top of trends.

More remote working

During the Covid-19 pandemic many businesses were forced to work from home. Many people had to transform their living room into an office. For many, working remotely was more beneficial as it meant no commuting which saved time and money. From a business perspective, if employees are based at home it massively reduces overheads.

Going forward, we can see the creative copywriting industry being based at home can. With communication methods such as Zoom and Skype there’s no need to have face-to-face contact. If the job can be done from home, there is no need for an actual office. We expect to see more remote working jobs for copywriters.

Covid-19 proved just how effective working from home can be. It is likely many businesses will continue this method going forward.

Final thoughts

Many people believe the role of AI could change the world of creative copywriting as we know it. Others simply believe this will only help the copywriting world grow stronger. If human copywriters cease to exist in years to come, so much creative talent will be lost. Not to mention the loss of jobs. There will always be a need for copywriting so it is not an industry that will simply vanish overnight.

Regardless of what happens next in the age of technology, the creative copywriting industry will have to respond.

Trends move fast. If you don’t stay up to date on what’s happening in the copywriting world, you will fall behind.

We’re on hand to help

If you’re looking to create blogs or produce fresh content for your business, a copywriter is the way forward.

If you’re looking for more information about creative copywriters, follow our blogs.

Don’t hesitate to contact our team for a chat about how we can elevate your content. They’ll be happy to help you.

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