Brand Design Firm: The Ins and Outs

July 28, 2021

The ins and outs of a brand design firm and how to create a successful brand

Have you ever wanted to know how a brand design firm creates the perfect brand? We’ve put together a guide on everything you need to know about making the ideal brand.

What is a brand design firm?

To put it simply, a brand design firm specialises in creating and implementing brands as well as rebranding. A branding agency will create, plan, measure and manage branding strategies for clients. A brand design firm specialises in:

  • Logos
  • Colour palettes
  • Typography
  • Illustration
  • Graphics
  • Web design visuals
  • Packaging and branded merchandise.

How does a brand design firm build an identity?

When preparing your brand in the early stages, it can be hard knowing where to start. Our tips for building a strong brand identity can set you up for success.

Complete your brand strategy

Your brand strategy is a detailed plan that should outline exactly what you’re trying to achieve. Your brand strategy should include the following:

  • Purpose
  • Mission
  • Value
  • Brand voice
  • Personality
  • Tagline
  • Logo
  • Colour palette
  • Typography.

A brand strategy plan is a good starting point to getting your brand’s identity off the ground.

What does your current brand identity look like?

If your company already has a brand identity, evaluate it. Do you want to start again from scratch or make some changes to the existing one?

Know your personas

Your brand identity is the entire face of your company that will be showcased to the world. Your brand should accurately communicate who you are.

8 secrets to creating a successful brand

Want to know how a brand design firm creates the perfect brand? Here are our top 8 tips:

Do your research

It goes without saying before starting any project you need to do your research first. Before creating your brand, ask yourself the following questions:

  • Who will your target audience be?
  • What are the strengths and weaknesses of your product?
  • What is your unique selling point?
  • Why should people care?
  • What problems will your product solve?
  • Who are your competitors and what does their branding say about them?

If you don’t understand your own business persona, how can you expect anyone to buy into it?

Be consistent

All brand designs firms will keep their brand and values consistent so customers can trust it. You should keep the same social handle across all platforms. This is to ensure a strong easily identifiable brand. It also makes it easier for customers to find you, especially if there is another brand with a similar name. Not keeping the brand consistent can lead to some confusion. If you use different logo or colours across different social media platforms, customers may be unsure if it’s really you. Keeping everything the same will allow you to be easily identifiable.

Know what your competitors are doing

You shouldn’t copy exactly what your competitors are doing, but you should be aware of what they are doing. Whether it’s good or bad, stay up to date with your competitors. You should always be trying to make your brand stand out. Keeping an eye on your competitors can help your brand grow. Seeing what works and what doesn’t work is helpful for your brand. For a brand name to be effective, it needs to be easy for customers to recognise and remember. You could create a brand competitor spreadsheet for comparison. Competitor research is one of the key components in discovering and defining your brand positioning.

Keep it simple

Building a brand doesn’t have to be complicated. Sometimes less is more. Sometimes the most simplistic designs are the most effective. Using a simple font and colour for your brand can work better than jazzy fonts and garish colours. Be thorough and careful when choosing the right palette.

Write a creative brief

You can’t start working on your brand unless you know what you are doing. Your creative brief should:

  • Outline the objectives
  • Clearly state what you are trying to achieve
  • Offer examples of the style you are working towards.


Professional branding gives people the impression that your organisation is established, confident and trustworthy. If you don’t invest in your brand, people will be sceptical. You should invest money in a good secure brand if you want people to use your business. If you designed your logo using Clipart it doesn’t look very professional and makes your company look less reputable. A well-designed logo and website could mean the difference between a prospect choosing you or a competitor.


Whilst there are many brand design firms out there, they are all competing to be different. There may be another 20 cleaning companies in your area. You want to make your logo as unique as possible to gain more recognition. You should invest time and resources in creating a logo that is way different from your competitors. Think outside the box. A brand design firm will create an identity that differentiates, resonates, inspires and precipitates ideas.


Creating a high-quality brand shows you take pride in your business. Customers will recognise the investment you are making to ensure your business is successful. It shows you have a passion for what you do, and you want customers to notice that. Your attention to detail in your branding can reassure your customer that you value all aspects of your business. Taking pride in your brand offers subliminal messaging that you also take pride in your products or services.

Why is branding important?

Anyone who works for a brand design firm can tell you just how important branding is for your business. It can help your business in ways you probably didn’t even know about:

Boost revenue

Consistent branding can potentially increase your revenue.  Customers are more inclined to use a brand that is consistent as they recognise and remember you. On average, it takes five to seven interactions before a customer remembers a brand.

Stand out from the crowd

You want to be the best brand design firm possible, right? In order to achieve this, you need to stand out from the crowd. Using brand metrics to measures the performance of your brands can help develop your business strategy. You can see what is and what isn’t working for your brand. It is important to be managing your brand regularly. You should be continually looking for opportunities to make improvements.

Involve your employees in the branding process. It’s good to hear their ideas, after all, they work for the company so they should have a say.

Generates new customers

A strong brand will give off a good impression to new customers. If you have a well-established brand people can trust you will see an increase in customers. Once you create a good reputation you can expect to see more customers.

Increases business value

A good brand is important when trying to generate future business. A well-established brand can increase a business’s value by giving the business more leverage in the industry. A strong reputation means a strong brand that equals value.

How can a brand design firm help your business?

A brand design firm has experience

A branding agency will have a strong background working across many different industries. Their experience means they have a better perspective on how a brand works. They know how to create the perfect brand for your business.

A brand design firm helps you connect with consumers

Your branding helps you connect with your consumers on an emotional level. So, whether your brand makes a consumer feel happy, inspired or safe, it’s doing its job. As long as your brand is connecting with customers, that is the first sign of success. Your brand values, social ethics and work culture also play an essential role in building an emotional connection.

Focused creativity

Working with a brand design firm means you’ll benefit from their strategic, creative and experienced minds. The Designers, Writers and Illustrators in a branding agency are full of compelling and engaging ideas. Creativity is important when designing a brand as your need original and engaging ideas to help your brand take off.

Grow your brand with a brand design firm

All businesses must grow and develop over time. A branding design firm can help you reach your goals and help your company grow. Having said that, it isn’t something that will happen overnight. It takes time, so if you’re not seeing the results you want immediately, be patient. A company with a strong brand presence will always perform better than the ones that don’t have one. Your brand must be flexible to adapt to changes and developments.

Need help from a brand design firm?

If you’re looking for ideas on creating a fresh identity or how to implement your existing brand, we can help. We have a range of services tailored to your needs. Whatever you’re looking for, we can help.

Contact our team for a friendly chat about how we can help you.

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