How hiring blog writers can make you money

Are you thinking about hiring blog writers for your business?

Hiring blog writers can be a great way to grow your business. After all, your blog is a key element of your marketing strategy. When your audience reads a persuasive, engaging blog, they’re more likely to buy into your brand, product or service. If your company has a successful blog, this will lead to client leads –and, in turn, business growth!

But how will hiring blog writers increase your income?

To help you make the decision, here are four reasons why hiring blog writers will increase your income. 

1. Hiring blog writers means consistent content

If your business doesn’t have a dedicated blog writer, it will be difficult to schedule regular content.

Relying on existing employees to handle your online content means that your blog might get neglected. Blog posts will be shelved for more “important” tasks.

Even if your employees do post regular content, you still might benefit from hiring blog writers. Experienced blog writers can write a high-quality, well-researched post in a few hours. But it might take someone with less experience a lot longer than that. Just think how many posts an experienced blogger could write in the time it takes someone else to write one.

And the best part? Hiring blog writers will actually save you money. You might be thinking, “how would paying for a service save my company money?”

It sounds bizarre, but it’s true. A professional blog writer will be able to produce much more content in much less time. So, in the long run, you’ll actually be saving money.

It’s important to post regular content on your blog. Not only is this important for SEO (see reason 2 below!), but it reassures your audience. An active blog is a great way to build your brand’s authority. Your audience won’t be convinced by a company that is inconsistent with its posting. One or two posts from a few years ago don’t say much about your brand!

While there’s no right or wrong answer, you should aim for at least two posts a week. If you can produce more than that, even better.

If you don’t post regular content on your blog, you’re wasting a valuable marketing strategy. And a great way to increase your income!

2. They’ll make use of SEO

Hiring blog writers is great for your company’s online reach. Why? Because experienced blog writers will make the most of SEO.

Search Engine Optimisation (SEO) refers to the way websites are ranked in a search engine results page. SEO is absolutely essential if you want to use your blog to increase your income. The more SEO friendly a blog post is, the higher the search engines (like Google or Bing) will rank it.

Think about your own search engine habits. Do you scroll through every page, consider every result, until you find the right article? Or do you look at the top results and choose one of those? Let’s face it, we tend to ignore websites that rank lower than the first page. How many of us actually look past page one?

Making the most of SEO ensures that your website can be found at the top of search engine results pages. The higher you rank on search engines, the more people will read your blog. And as we’ve already explained – readers can be converted into leads.

But how do you actually make the most of SEO?

If you’re hiring blog writers to handle your content, they’ll definitely have some experience with SEO. An experienced blog writer knows how to make an article SEO friendly – and the audience won’t even notice!

But if you’re new to SEO, here are some basics to consider:

• Keywords
• Linking to other pages (internal and external)
• Sentence length (no more than 20 words)
• Subheadings, bullet points and lists.

3. Hiring blog writers will free up your time

Are you responsible for writing blog posts for your business, but it’s not your chief role? Or maybe you have an employee who handles the company’s blog, but they’re snowed under by their various responsibilities. If that sounds familiar to you, why don’t you think about hiring blog writers to take over?

Writing persuasive, engaging copy takes time. It’s more than just writing a blog post. You have to think of ideas, consider your audience, conduct your research and think about SEO. Then you have to bring all of those things together in a compelling, easy to read, blog post. Not to mention editing, proofreading and actually posting the content. It takes a lot of work!

Just think how much time you’d save if you left the blog writing to the experts.

When you handle your company’s blog yourself, you’re usually faced with two options:

• Post content erratically, with very little marketing strategy or plan
• Post regular, SEO friendly content – but leave no time for anything else.

Let’s face it, neither option is beneficial to your business. If you neglect to post content on your blog, you’ll never generate leads or increase your income. But if you focus all of your attention on your blog, you won’t have time for anything else. Other aspects of your business could fall apart. And that’s the last thing you want when trying to boost your income.

Now imagine if someone could take of that for you? Hiring blog writers will free up your time, leaving you to focus on other aspects of your business.

4. Blog writers create better content

Hiring blog writers will improve your content. It’s that simple!

You might think it goes without saying, but experienced blog writers are better at creating persuasive, audience-friendly content.

And it’s not just about writing. As we’ve already said, there’s so much to think about when it comes to writing an effective blog post. Even the most talented writers won’t become successful bloggers if they don’t consider their audience, digital marketing strategies and SEO.

Experienced blog writers can do all that and more – and they can do it in a fraction of the time!

The more experienced a blog writer is, the better they’ll be at thinking of new, original blog ideas. Even though you’re an expert in your field, sometimes a fresh perspective is needed to think of new topics. And hiring blog writers ensures that the ideas are coming from experienced, passionate people. They’ve been there, done that. They know what works and what doesn’t.

And the better your content is, the more effective it will be in generating new leads. Why not ensure the quality of your content by hiring blog writers for the job?

But remember – it will take time to see results!

In an ideal world, hiring blog writers would increase your profits straight away.

But unfortunately, that just isn’t the case.

The truth is, hiring blog writers won’t increase your income overnight. In fact, it can be quite a lengthy process and you won’t notice results for a while.

If your posts are consistent and you make use of SEO, you should start to see results after six months. But remember – that’s just the beginning. If you really want to see results, you should continue your blogging efforts for at least twelve months. The work is never finished. If you’re serious about making money from blog writing, this needs to be an ongoing strategy.

When you start to notice results, you’ll be able to track how much traffic each post is generating. This is key if you want to use your blog to increase your income.

Which topics are gaining the most attention? What time of day leads to the most views? It’s important to track all of this and take advantage of any trends you notice.

It might seem like an overwhelming and complicated process. You might be thinking, “is all this really worth it? Can’t I just post the content and be done with it?” But remember – successful copy converts readers into leads. If you don’t track your blog’s progress, then you might as well not bother posting in the first place.

Don’t have time for that? Leave it to Vocal!

Have we convinced you that hiring blog writers can do wonders for your business? Great!

Hiring blog writers can be great for your business but tracking your blog’s progress takes a lot of work. If you want your blog to increase your income but don’t have time for the commitment – don’t worry! Why not outsource your blog writing needs to a creative agency, just like Vocal.

At Vocal, we offer copywriting services that will take your brand to the next level. It doesn’t matter what challenge you throw at us – we’re ready for it!

You won’t have to worry about technical stuff like SEO or tracking your blog’s traffic – we’ll do it for you. Instead, you can focus your time and attention on other aspects of the business. Leave the content to us!

If you want to see results from your copy, get in touch with a member of our team.