Everything you should consider if you’re thinking about hiring copywriters

Hiring copywriters for your business poses many benefits. They have a way with words doesn’t come naturally to everyone. Many businesses may not have writing resources in-house. Even if they do, do they have time to spare?

If you’ve ever thought about hiring a copywriter, we’ve put together a guide of everything you need to know.

Why should you use a copywriter?

There are still many businesses out there that don’t believe in the importance of hiring copywriters. Common reasons why businesses don’t invest in copywriters include:

• “We can’t afford it”
• “There’s no tangible return”
• “There’s no need for it – our products sell themselves”
• “It’s only words – we’ll write it ourselves”

Writing your own content is easier said than done. Professional copywriting is more than just words. It’s the art of persuasion with added empathy and understanding of your customer.

The purpose of hiring a copywriter is for them to create content that entices, intrigues and compels customers to act.

Here are 13 reasons why a copywriter is good for your business:

1. Eliminate spelling mistakes and grammatical errors

Not everyone is skilled when it comes to writing and that is fine. However, when writing copy for the web, your content needs to be impeccable. This is where hiring copywriters comes in. Copywriters often have degree backgrounds that require excellent writing skills such as English Language and Journalism. Grammar is also brand perception and hiring copywriters can help you convey the right message.

Your content reflects your ability to provide quality services and products to your customers. Any spelling mistakes or grammatical errors will reflect badly on your business. Copywriters are trained to deliver copy that is free of these mistakes.

Everyone is capable of making mistakes, but a copywriter is able to spot them before the content is posted online.

Although copywriters produce the majority of written content for your business, they don’t write everything. Client emails, proposals and presentations will be written by other members of staff. However, it is worth asking a copywriter to proof these before being sent out to the world. A fresh pair of eyes will pick up on mistakes that were previously missed.

2. Persuasive Content

When producing copy for web purposes, persuasive copy is a must. Not everyone possesses the skills to write persuasively – except for copywriters. They know the importance of creating content that is persuasive without focusing too much on sales. Copywriters know the defining line between coming across too sales-y and writing compelling copy. If you’re unsure how to make your content more persuasive, you should consider hiring a copywriter.

3. Ability to write content for different formats

Copywriters are not only trained in writing blog posts and web content. They are able to create content for multiple platforms. This is great for your business if you have social media channels too. Often, copywriters are trained in creating copy for video, images, social media and infographics. Copywriters can write content that is versatile. Whatever platform you need copy for, a copywriter can help you.

4. Copywriters keep up to date with Google updates

Google is a great tool to help people find your business and boost your revenue. However, Google is ever-changing, and it can be hard to keep up to speed with all the updates. Hiring copywriters can help with this as copywriters keep on top of these changes.

A copywriter understands the importance of SEO. They understand how keywords rank and know how to find trends and implement them.

5. You’ll always have fresh new content

Publishing fresh and new content on a regular basis is a crucial part of staying relevant online. It can be easy to reuse the same content across your websites as it saves time. You should avoid this. Regurgitating the same content looks sloppy. Both your readers and Google won’t appreciate seeing duplicates. Your rankings could be penalised.

6. Copywriters save time

Running a business can be time-consuming, so anything that can save you time would be helpful, wouldn’t it? Hiring copywriters is a great time-saving tool. As mentioned earlier, not everyone is able to write effective copy and this element alone is a full-time job. When running a business, you don’t have time to write copy. It makes sense to allocate this job to some who has the right skills.

Whilst you’re spending less time planning, researching and writing, you’re able to focus on running your business. As a business owner you’ll have a million tasks to do, so having one less thing to do benefits you. A copywriter can take away the stress and allow you to grow your business faster.

7. Copywriters can make anything sound exciting

Hiring a copywriter can make even the most boring subjects sound exciting and engaging. This is because copywriters have the skills to bring out the creativity in anything. Copywriters have great ideas which are always demonstrated in the content they produce. If your copy lacks excitement, then you need a copywriter. 

8. Increase your social media presence

Being social is another key attribute of any online presence. Copywriters can help raise your social media presence. They are able to create engaging social media content that drives clicks and engagement with clients.

9. Fresh eyes on your industry

If you’re running a business and writing the content, your writing may not be connecting with your readers. This is because you are unintentionally biased regarding your products and services. Fresh eyes can breathe new life when it comes to writing content. Copywriters can still be knowledgeable about your business, but they bring a fresh perspective. If your current copy isn’t gaining enough interaction, hiring a copywriter could make a difference.

10. Communicate effectively

Copywriters are able to communicate effectively through the content they produce. A successful copywriter will have good communication skills as their job is to communicate a message. A copywriter’s content should be clear, concise and easy to read. It should instantly resonate with the reader.

11. Adapt their tone of voice

Each target market is different in terms of age, income, value and requirements. A good copywriter knows how to conduct their research to understand your ideal customer. They are able to adapt their copy to speak the audience’s lingo. A good copywriter will ask everything they need to know about your target audience to blend in with them. Their writing will entice the reader to take action.

12. Make your business stand out

If you want your business to stand out from the rest, hiring a copywriter is the way forward. Most companies produce the same content over and over again and believe what they are saying is unique. Although it often isn’t. This is unoriginal and makes you blend in with everyone else.

A copywriter will get to know you and your business. They will find your unique selling point and create distinctive content. A copywriter will showcase the best aspects of your business, helping you reach your full potential.

13. Increase your sales

Still not convinced why you should be hiring copywriters? Hopefully, this will help you decide – more money. Essentially, every business wants to make more money and this is what the copywriter’s content should be doing.

The right words will evoke emotion and grab the attention of your audience. They’ll be hooked by your content and want to buy whatever you’re selling.

Good copywriters can increase leads and help to boost sales.

Hiring copywriters: Is it worth it?

If you’re lacking a dedicated writer and creativity in-house, we’d definitely recommend hiring a copywriter. If you want to succeed and grow your business, a professional copywriter will certainly help. 

How much are you willing to spend on hiring copywriters? If you have a low budget, the quality of your content won’t be much better than your own. You need good quality content that is going to help more people engage with your business. To achieve this, you will have to invest money in hiring a good copywriter. Remember you only get what you pay for.

Your aim is to persuade. You need a writer who can write compelling copy that will grab the readers’ attention. You need a writer that will encourage readers to take action. A copywriter is good at writing effective an call-to-action.

Copywriters can help you build customer trust, maintain a tone of voice and, most importantly, make money. Your website is the face of your business. Hiring copywriters can make this look outstanding and engaging to your customers.

Copywriters can help your business

If you’re looking to create blogs or produce fresh content for your website, consider hiring a copywriter.

If you’re still unsure whether to hire a copywriter or need some tips, follow our blogs.

Alternatively, you can contact our team for further help.