Not following a copywriting blog? Why not?

At Vocal, we are all about creating, reading and following copywriting blogs. There are thousands of copywriting blogs out there and we don’t expect you to read them all. We do want to tell you why you should be following a copywriting blog and the benefits of following one.

1. They help you write better blogs

If you want to start creating your own copywriting blog, following similar blogs is a good starting point. Writing your own copywriting blogs can be difficult if you don’t know what to write or how to structure it. Following other copywriting blogs can give you some ideas on what to write. It’s also helpful following other blogs to stay up to date with all things happening in the copywriting world. It’s a great way to make connections with other copywriters.

2. See great content in action

Copywriting blogs are often filled with great content. As they are written by professionals, the content is always produced to a high standard. If you’re looking for how to write a blog post free of spelling mistakes or grammatical errors, follow a copywriting blog. The content is often informative, and you can learn a lot about copywriting by reading one.

3. Learn the 4 U’s formula

By following other copywriting blogs, you can see how the 4 U’s are implemented in practice. The 4 U’s stand for useful, unique, urgent and ultra-specific.

• Useful – No one will read the post if it’s not useful to them. Give your audience a reason to read your post. If they don’t relate to it, they’ll go and read someone’s post that is useful to them.
• Unique – How do you make sure that your post is unique and stands out? Readers will yawn and pass over your heading if it’s boring. Add a little personality to make it sound unique.
• Urgent – Give the headline an urgent title that readers can’t scroll past. The reader will be drawn in by the headline and will want to read it immediately.
• Ultra-specific – Some of the best blog posts are ultra-specific to their target audience. The more specific the post, there’s more your target audience will engage with it.

4. Learn how to write compelling headlines

Another reason to follow copywriting blogs is to see how they write compelling headlines. The headline is one of the most important parts of your blog. If your headline isn’t engaging, fun or intriguing the reader will disengage.

5. They help you build a brand image through effective copy

Copywriting is an effective tool for brands to convey their message to their audience. Good copywriters understand content represents a business and contributes to the brand’s identity.

Web copy is the first thing readers see when they discover you. It helps them determine whether you’re credible, professional and potentially worthy of their business. First impressions are critical, so your copy must be outstanding. Your copy reflects the quality of your products and services. Any errors will reflect poorly on your brand.

6. See how to generate persuasive and convincing copy

By following other copywriting blogs, you will be able to gauge how you can write persuasive copy. Your copy should always have a purpose. It’s usually to showcase the value of your products and services. Usually, copy should be informative, providing value without sounding like an advertising pitch. If you don’t mention your company in your copy, you’re missing out on the chance to connect with your audience.

7. Connect with potential customers on various platforms

When following other copywriting blogs, it’s worth having a look at what platforms they share their content to. When you create copy, you should think about all the ways you can use it. In many cases, businesses are creating copy that only works in one way. A copywriter creates copy that is versatile, this is something you can learn when following copywriting blogs. Copywriters can put together a few descriptions or posts that can be used on social media. This will allow the business to share content across multiple platforms and increase engagement with the post.

8. Learn how to connect with your audience

If you’ve been reading other copywriting blogs, you’ll notice they all have one thing in common. They connect with their audience. There’s no point in creating content if it isn’t going to connect with the right people. You can connect with your audience by adding a comments section to your post or asking your readers for feedback.

9. Get to grips with Searching Engine Optimisation (SEO)

SEO is an important tool to learn when producing copy. You can learn a lot about SEO from blogs. The goal of SEO is to appear in the highest-ranking positions on search engines. You achieve this by getting your site to rank for search terms that are relevant to your business.

10. Bring out the full personality of your brand

There are multiple ways your brand can touch base with your audience and writing a blog is one of them. A blog post is a way of inviting your audience to learn more about your brand and connect with you. It keeps your brand’s core personality consistent across the various platforms.

We are here to help

We hope you’ve found our guide to copywriting blogs useful.

If you have any other questions or want more information about copywriting, please get in touch.

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