5 tips for a better SERP ranking

Are you looking for ways to improve your SERP ranking?

We understand how frustrating it can be when you’re trying to climb the SERPs, but your ranking just won’t budge. That’s why we’ve put together this handy guide. With our tips and tricks, your SERP ranking will go up in no time!

Here are 5 tips for a better SERP ranking:

1. You need backlinks

There are plenty of things you can do to climb the SERPs. But to really improve your SERP ranking, you need backlinks.

What is a backlink?

When another website links to your content, this is called a backlink. Backlinks can do wonders for your SERP ranking. After all, if a company is sending their audience to your site, you must have something important to say!

However, the usefulness of a backlink all depends on the other website’s domain authority.

What is domain authority?

A website’s domain authority determines how much Google will value a backlink from them. Websites with a high domain authority are really valuable, and backlinks from these will help your SERP ranking grow. On the other hand, websites with a low domain authority won’t do you any favours. In fact, depending on their credibility, it could actually be harmful to your SERP ranking.

How can you secure a backlink?

Securing a backlink can be tricky, especially if you’re just starting out in the world of copywriting. Here are some of the ways that you can get backlinks from other websites:

• Create link-worthy content
• Build relationships through social media and email
• Send people your content
• Post guest blogs on other people’s websites.

2. Use keywords

To improve your SERP ranking, you need to use keywords in your content.

Google uses keywords to rank your content. When a user performs a search query, the search engine shows them content that contains relevant keywords.

How should keywords be used in content?

If you’re new to SEO marketing, you might not know how to use keywords effectively in your writing. Here are some tips to help you get it right:

• Include the keyword in your title, subheadings and the first line of the blog
• Avoid keyword stuffing – don’t overuse the keyword just to boost your SERP ranking
• Make it sound natural – if your reader can spot the keyword immediately, it’s probably too much.

3. Internal links

Backlinks aren’t the only type of linking to boost your SERP ranking. Internal links work too!

How do internal links improve your SERP ranking?

Internal links are links from one page on your website to another page on your website. When you connect your website through links, this makes it easier for Google to find more of your content. The more content Google has, the more it can show to users. And this will boost your SERP ranking!

4. Make sure your website is mobile-friendly

Many people overlook this next tip, but it can do wonders for your SERP ranking! To climb the SERPs, you need to make sure your website is mobile-friendly.

According to SEMrush, Google rewards content that is mobile-optimised. This is because so many of your audience members will be viewing your website on a mobile. If you don’t cater to their needs, fewer people will visit your site. When fewer people visit your site, Google assumes that you aren’t worth visiting and pushes you down the SERPs.

Here’s how you can make sure that your website is mobile-friendly:

• Make sure your content is concise. Long titles won’t read well on a small screen!
• Place the most engaging content at the front of the screen so it loads first.
• Target readers with mobile-optimised keywords.

5. Refresh low-performing pages with new content

SEO is always changing. What works today won’t necessarily work in 12 months’ time. For that reason, you need to revisit low-performing pages and refresh them with new content. Doing this will make your SERP ranking soar!

How can you identify low-performing pages?

To see which of your pages aren’t performing so well, look for:

• Minimal backlinks
• A low number of shares on socials
• The oldest pages on your site
• Content with a low word count
• Low organic search traffic.

Once you’ve identified these pages, you can get to work on refreshing the content! To do this, you could:

• Add content to shorter blogs
• Connect your content with internal links
• Reshare content on socials
• Reach out to other websites for backlinks.

Let’s recap!

Now you know exactly how to climb the SERPs. Remember, to boost your SERP ranking, you should:

• Try and secure backlinks
• Use keywords
• Connect your content with internal links
• Make sure your website is mobile-friendly
• Refresh low-performing pages with new content.

Want to improve your SERP ranking? Vocal can help!

Here at Vocal, we’re a full creative service that knows a thing or two about content. We may be a small creative content agency, but we’re by no means shy!

Check out our list of services to see what’s on offer. No matter who you are, we’ve got your back!

See something you like? Let’s get started!

Get started with Vocal in 4 easy steps:

Step 1 – Tell us about yourselves! We want to hear about your company’s goals and ambitions. What do you want your marketing strategy to achieve?

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Step 4 – Finally, we’ll provide a quote for our services. Once that’s out the way, then the real fun can begin!

Let’s get Vocal! Get in touch with a member of the team and get ready to watch your business grow.