Secrets from a content writing company

Wouldn’t it be great if you could learn the secrets of copywriting from a content writing company?

Well, now you can!

Our team of awesome copywriters are here to tell you how to elevate your content to the next level. So, sit back, relax and get ready to learn 5 tips from a content writing company!

Who will you find at a content writing company?

Content writing companies employ a combination of copywriters, content writers and creatives. They’ll offer a range of services to make your content pop, including:

• SEO content writing
• Social media content
• B2B content writing
• B2C content writing
• Landing page content
• Email copy
• Product content
• Website content.

5 tips from inside a content writing company

1. Headlines are everything

First things first, you need to know that headlines are everything. If you want your content to get noticed, you need a catchy, attention-grabbing headline. However, if your headline doesn’t hit the spot, you’ll never get readers to click on your content.

A successful headline needs to spark interest, stir an emotion or entice the reader in some way. If they don’t want to know more after reading your headline, then it’s back to the drawing board!

2. Research, research, research!

Another tip from a content writing company – you should never underestimate the power of research.

You don’t need to know everything about a topic to write a good article. But if you don’t do your research before starting to write, you run the risk of getting your facts wrong.

Remember, it’s vital that your research comes from reputable, trustworthy sources. If you aren’t sure about something, see if you can find it elsewhere. If you can’t, there’s a good chance that it isn’t true, and you should look elsewhere for information.

3. Define your purpose

No matter the type of content you’re producing, it needs to have a purpose. Whether you’re trying to sell your products, boost your social media presence or promote your brand. It doesn’t matter what the purpose is, as long as you keep it in mind while creating your content. Otherwise, you’ll find it hard to focus – and so will your audience!

If you’re struggling to pinpoint the purpose of your content, here’s some advice from a content writing company:

• What are you trying to achieve with the content?
• Who do you want to engage with the content?
• What do you want your audience to do next?
• Where will the content be posted?

4. Make it easy for Google to find you

Here’s another tip from a content writing company… make it easy for Google to find you in the SERPs!

To do that, you need to make sure your content is SEO-friendly. If you’re not sure what that means, here’s a quick rundown of SEO.

SEO stands for search engine optimisation. It refers to how search engines store, rank and present your content to users.

There’s so much to learn about SEO. Even creatives from a content writing company need to update their knowledge from time to time! But to help you get started, here’s some quickfire tips for creating SEO-friendly content:

• Keywords are essential
• You need to link to other content on your site (internal linking)
• Keep your sentences short and sweet – 20 words or less is ideal!
• Your content should be at least 1000 words.
• Google likes bullet points, lists and subheadings.

5. Read as much as possible

The final tip from a content writing company is to read as much as possible. When you constantly digest well-written blogs and articles, you’ll find inspiration for new content ideas. You can see what other people are writing about and use it to make your content better. Think about:

• What about their work inspired you?
• Was there anything you’d do differently?
• Are there any insider tips you can take away from their content?

Let’s sum up…

So, now you know our top 5 tips from a content writing company. But let’s recap, shall we?

At a content writing company, you’ll find a mix of copywriters, content writers and creatives. And they’ll help you produce a range of content, from SEO copy to social media campaigns!

If you want to elevate your content to the next level, here are our top tips. Remember that headlines are everything – they can make or break your content. You also need to master research. If you haven’t researched your topic, you aren’t read to write yet.

You need to define your purpose. What are you trying to achieve with your content? What do you want your audience to do next? And remember, you need to make it easy for Google to find you. If Google can find you, they’ll show more of your content to their users.

Finally, you should read as much content as possible. Find inspiration from other creatives and see what works well… and what doesn’t!

Want help from an SEO agency? Get to know Vocal!  

Here at Vocal, we’re a full creative service that knows a thing or two about content. We may be a small creative content agency, but we’re by no means shy!

Check out our list of services to see what’s on offer. No matter who you are, we’ve got your back!

See something you like? Let’s get started!

Get started with Vocal in 4 easy steps:

Step 1 – Tell us about yourselves! We want to hear about your company’s goals and ambitions. What do you want your marketing strategy to achieve?

Step 2 – Now it’s our time to shine. We’ll do some research and create a proposal of ideas – just for you! This includes recommendations drawn from our extensive experience. Are you ready to hear our ideas?

Step 3 – There’s no point investing in your content if you don’t know what it will do for your business. So, based on our knowledge and experience, we’ll make predictions about the likely outcomes of the content. That way, you can see how our services are going to benefit you.

Step 4 – Finally, we’ll provide a quote for our services. Once that’s out the way, then the real fun can begin!

Let’s get Vocal! Get in touch with a member of the team and get ready to watch your business grow.