Are you searching for a ‘logo designer near me’? What if location doesn’t really matter?

You may have found yourself searching for a ‘logo designer near me’. At Vocal, we are familiar with logo designing as it is one of the services our creative agency offers. Through working with clients, we have been able to learn a lot about our industry. So, if you’re looking for a ‘logo designer near me’, you may want to ask if location really matters. Fortunately, we have the answer to that question right here.

What is it like to work with a logo design agency?

If you’re looking to work with a logo creation company, then it is good to know what to expect. A creative agency that designs logos will want to get to know your company and brand. They can use this to inform their decisions when creating your logo. Remember, they essentially become a part of your team. So, they have to know exactly what they’re designing this logo for. This is because the logo represents the brand as a whole.

Consider logo type

The agency you choose will likely discuss with you the type of logo you want to be designed. The 7 recognised logo types are as follows:

• Emblem (Warner Bros, Starbucks, UPS) – also commonly used by universities
• Pictorial mark (Twitter, Shell, Apple)
• Word mark (eBay, Google, Coca-Cola)
• Letter mark (McDonald’s, HP)
• Abstract logo (Pepsi, Nike, Adidas)
• Mascot logo (KFC, Wendy’s, Pringles)
• Combination logo (PUMA, Amazon, Mastercard).

Your logo represents your entire brand, so getting it right is crucial. The logo designer you use will take all of the above into account when they begin designing your logo. They will also know all about making your logo scalable. This is important because you always want your logo to look professional. If you try to use your logo on an app, it needs to look good when scaled down that small. Likewise, if it is blown up on a large canvas. Your logo represents your brand, so it needs to be done right.

Tips from logo designers

The best logo designers know how important colours and shapes are. Especially during logo designing. All colours are chosen specifically because they can have an effect on the audience’s emotions. Blue is a calming colour, for example, so it is often used on social media platforms. Yellow is considered a happy colour and has positive effects on people’s moods. Red is seen as the colour for power and action. So, it is often used for buttons like ‘sign up here’. It is probably the best colour for catching and holding people’s attention.

Overall, the agency you choose to work with should understand that they need to make your logo memorable. It needs to catch people’s eye, address your brand’s vibe, use colours correctly, and be timeless. The best agency for you will be able to do this, no matter what the distance is between you.

Why do people like to work with local agencies?

A lot of brands like to work with local agencies primarily out of convenience. It can be beneficial to build relationships with local agencies, talent, and vendors. Whilst there are certainly reasons for why this is good, that doesn’t mean a remote agency can’t offer the same.

In London, for example, there is a lot of business being conducted. It’s a busy area, with a lot going on. It is convenient because clients can meet with agencies easily. It won’t even take that long to get to the meetings. Yet, that doesn’t mean logo designers in London are better. It’s simply convenient. In fact, logo designers in London are probably very busy. You may be waiting longer to see the results you want. London agencies will also charge a lot more for their services since wages are higher in the capital. But even when they charge more, the results are probably the same as those of remote agencies.

Remote agencies are more likely to take time to get invested in your brand. They will care about developing a logo that is fit for your company.

Technology is our friend

Whether you love or hate technology, it has clearly allowed us to become more connected than ever before. We can communicate with people anywhere in the world. All through pressing a couple of buttons. With this in mind, creative agencies can connect with clients, no matter where they are. If you’re searching for a ‘logo designer near me’, maybe you don’t need to.

There are creative agencies all over the world that can design your brand’s logo. Through technology, you can connect with these agencies. We have the ability to quickly send a message and to hold virtual meetings through sites such as Zoom. We know there may be many of you that prefer traditional forms of communication, especially face-to-face meetings. However, it is important to remember the resources we now have thanks to the evolution of technology. Why not make the most of it?

What we learnt from using technology during the pandemic

The recent pandemic has also proved to us just how helpful technology can be. Even when we all had to isolate ourselves during lockdowns, the majority of us were able to continue our work/learning. Teachers were able to use Zoom calls to hold classes and lectures. Those that worked in offices could now do so at home, having meetings online when needed. This actually saved people a lot of money on travel costs and lunches. Even those who could not see their family without risking their safety could still connect through technology. Whether that was through emails, FaceTime calls, phone calls, or social media. So, if the pandemic taught us anything, it’s that technology keeps us connected.

You’re likely missing out on the best match for your brand

By limiting yourself to local agencies, you are missing out on so many talented creators that are further afield. You may not find the right match for your brand if you only source local creatives. If you are in London, for example, you likely have a good number of local agencies to choose from. Since they’re in the capital, they probably have a lot of experience. And they are right on your doorstep. But that doesn’t mean an agency hundreds of miles away won’t be a better fit.

You should always explore other locations for logo designers. Even if you end up going with a local one, at least explore your options. More often than not, you will probably find a remote designer that is a better fit for your brand. Using a local designer may be more efficient. But wouldn’t it be better to use one further afield if it means better results?

Time zone issues

If you have searched for a ‘logo designer near me’, you may have already acknowledged the following problem. An issue that can arise when working with remote agencies is time zone differences. If you hire an agency on the other side of the world, there won’t be much time to communicate. Meetings would have to be scheduled well in advance. And if one of you needs something urgently, it is likely going to take a lot longer to get it. You may only share a couple of work hours to get everything organised each day. Whilst they’re trying to do something, you may be fast asleep.

None of this would be an issue if you work with an agency that shares the same time zone. This is definitely worth keeping in mind when looking for a logo designer. However, it probably won’t be an agency on the other side of the world that you end up working with. So, time zones are likely not going to be too big of an issue.

Do your research

As stated above, research is key in finding the best agency for you. Whether you choose to go local or remote, research can narrow down which agencies are going to serve you best. You should look into various agencies’ past clients. Have a look at the content they have produced. Do you think they will fit your brand? Check out testimonials and reviews to get an idea of how they work. You don’t want to work with an agency that isn’t good at communicating with its’ clients. You could even contact the logo designers you would like to know more about. See how they respond to you and your questions. This can be a pretty good indicator of how they will communicate with you as a client.

Researching logo design agencies is the best way to find the one that is perfect for you and your brand. This is why we always suggest expanding your horizons before instinctively looking for a ‘logo designer near me’.

Never be afraid to make changes

Something else to remember is that you should not be afraid of change. Adapting and changing as the world and your audience does is never a bad thing. If you are thinking of changing your brand’s logo or end up wanting to down the line, that’s okay. Even the biggest brands like Apple and Coca-Cola have changed their logos many times.

The industry and market evolve constantly. So, the need for a logo change can pop up every now and then. It may not even be that big of a change. If you are having mixed feelings about what to do, you can always give it a go anyway. See what happens. Hire a logo designer and get their opinion. Check out reviews and see how your logo is being perceived. See what the logo designer comes up with.

If you change your mind once the new logo is done, then don’t change it. It isn’t all a done deal. Yes, you may have spent money and resources when it wasn’t 100% necessary. But you now have the answer you wanted. So, was it really a waste? Whatever you choose to do, don’t let fear of change dictate your decision.

Closing thoughts

So, we have made it to the end of this blog on whether a ‘logo designer near me’ is best. It is your decision what you choose to do, but decisions should always be informed. We hope we have managed to do just that.

We work with companies in over 20 different countries all over the world. So, we know first-hand that location does not matter. To summarise, any good and efficient creative agency will work to ensure success. They will do all they can to communicate with you as best they can. They’ll get to know your brand and your audience. They’ll never let location affect how they produce and provide content and results. Once again, all of this comes down to research. Find the logo designer that is right for you, not just because they come up under ‘logo designer near me’.

We hope that by now you have all the information you need. There certainly is a lot to consider on whether a ‘logo designer near me’ is best for your business. Yet, as we have previously noted, research is the key to finding the right fit for you.

How our team can help you!

We would love to hear about your business goals. So, why not contact us and speak to one of our team? We can brainstorm how we can produce the best content for you. Then, we will use our experience to make recommendations. We pride ourselves on delivering results. We will provide you with predicted outcomes so that you can make an informed decision.

Our team works within 6 areas of content creation. So, we offer services for copywriting, websites, illustration, design, branding, and marketing. We have worked with companies in over 20 countries worldwide. If you give us the go ahead, we will provide you with a quote. Our team will then get to work on creating the content of your dreams!