The ins and outs of a brand design agency

Ever wondered what goes on inside a brand design agency? It’s such a diverse industry offering many services. A lot of which you probably didn’t know about. To answer all your questions about a brand design agency, we’ve put together a guide about what to expect.

What is a brand design agency?

A brand design agency’s main focus is to help create, develop, maintain and improve brands. A branding agency supports your brands by developing an understanding of your business and clarifying your aims and objectives. They then communicate this effectively with your target audience. They implement a strategy to help grow the brand.

What areas does a brand design agency specialise in?

• Research & analytics
• Naming
• Brand architecture and portfolio
• Brand positioning
• Brand identity
• Design of the brand visual identity (includes logo design)
• Brand guidelines
• Brand strategy & management
• Brand communications
• Brand experiences
• Internal branding
• Re-branding
• Packaging design.

How can a brand design agency help your business?

By now you should have a good insight into what a brand design agency does. But how can they help your business?

Good range of experience

The agency will have a vast range of hands-on experience, working with brands across a range of sectors. They have gained a lot of knowledge working with a variety of clients. A brand design agency knows how brands work best in general but also in the sector you work in. They know what works best and what doesn’t for a specific sector.

Customers are more likely to remember you

A brand is more than just a name or a logo. Branding is a unique personality that sets you apart from your competitors. You want your customers to remember you, don’t you? A brand design agency can help you with this.

They know how to make you stand out from the competition and create a good impression on customers. When a customer recognises your brand over competitors, they’re more likely to choose you. This is because they trust your brand and they feel comfortable doing business with you. Once they trust you, they’re unlikely to choose another brand.

Helps you emotionally connect with customers

A brand design agency can help you connect with your customers. We all have our favourite brand of shampoo or chocolate. Our preferred options aren’t by choice, there’s a reason behind it. Chances are it is to do with emotions. Your brand should make your customers feel something. If your brand has no emotional impact on a customer, it needs improving. That’s where a branding agency steps in.

Differentiates your brand from the competition

You want to stand out from the crowd. Take a look at your competitors’ logos and see how you can make them different, such as colour or font. If your logo is similar to theirs your brand won’t get noticed. To consumers, it’s just another brand offering the same thing. Look at ways your brand can stand out and encourage customers to choose you over your competitors.

Keeps your brand consistent

Being consistent is fundamental to maintaining a positive brand image. A brand design agency knows consistency is key when it comes to branding. You should keep the same social handle across all platforms. This is to ensure a strong easily identifiable brand. It also makes it easier for customers to find you, especially if there is another brand with a similar name. Using different handles across the various social media platforms may lead to confusion.

Logos and colour schemes should be the same across all social media platforms. It makes your brand easier to identify.

Consistent branding can potentially increase your revenue. Customers are more inclined to use a brand that is consistent as they recognise and remember you. B2B Marketing conducted a study on this. They found it takes an average of seven interactions with your brand before a purchase is made.

Helps you grow

Business owners often overlook how important branding is for their business. The truth the brand is the face of your company. Your brand is the first thing customers will see so you need to make a good impression.

A company with a strong brand presence will perform better than companies that don’t have one. As you continue to work on the brand, you’ll begin to see growth in your company.

Enhances your credibility

A strong and successful brand enhances credibility with customers and your industry. As you build credibility you also build up recognition, loyalty and competitiveness.

What are the benefits of using a brand design agency?

Unless you have a dedicated in-house branding team, your business might not be reaching its full potential. Your brand is only as strong as the people that design it. How can you benefit from using a brand design firm?

1. A brand design agency saves you time

Building a brand takes up a lot of time, especially if your team don’t have the right expertise. This makes the process even longer as they stumble around with ideas. Spending hours on your brand can impact the rest of your business. If you aren’t spending as much time on other aspects of your business, they will begin to suffer. However, a brand design agency can help.

With a dedicated team working on your brand, it frees up more time for you to steer your attention elsewhere. It also speeds up the branding strategy process.

2. Build a strong brand

By hiring a brand design agency, you can rest assured knowing they will build a strong brand for your business. They have the necessary skills, knowledge and experience to build a brand that performs well.

3. Customer loyalty

It’s true that a strong brand builds up customers loyalty. People are more inclined to use a well-known reliable brand rather than one that looks a bit shady. Customers are drawn to brand they share the same values with. These values should be conveyed in your brand to build an emotional connection with customers.

How to choose the right brand design agency?

If you’re looking for an agency to help with branding, there are a few things to consider when choosing one:

1. Ask for recommendations

The best way to find a suitable agency is to ask people you know who have used them. Ask them to show some examples of the work they completed. This will give you a better insight into their skills and help you decide if they can achieve your goal. As individuals, we are more likely to choose an agency if someone we know has used it. Especially if they had a positive experience, we are more likely to trust it. Be sure to research thoroughly on the agency’s website to see what services they offer. Take a look at what kind of sectors they’ve worked in before.

2. Searching Google for a brand design agency

The internet is a great place for sourcing what you’re looking for. Using Google will bring up reputable and experienced agencies. They will have searched highly on search engine results pages for a reason. There will be plenty of agencies so it’s worth picking a few and seeing what’s best for you. Think about whether the size or the location of the agency matters to you.

3. Do you share the same values?

When choosing a brand design agency to work with it’s important you share the same business values. Is what’s important to you, important to them? If you’re going to be working with them, you don’t want to have disagreements.

4. Follow a brand design agency on social media

This is great to see the kind of things they share on social media. Does it interest you? Are their posts creative and inspiring? Do they have a sense of personality? If you want to work with them, you need to like the kind of things they post on social media. Following them on social media is also a great way to see their work and other brands they’ve worked on. You could also strike up a friendly chat on social media to find out more about their experience and skills.

5. Ask for examples

Check on their website to see if they have any examples of previous work. If not, perhaps you could ask to see some. Ones from your industry will give you a good idea of what they’re capable of.

Final thoughts

We hope you’ve found this blog about what to expect from a brand design firm insightful. We appreciate there was plenty of information to digest but hopefully you found our advice useful. If you still need further information, our team are on hand to help.

Need some help with your branding?

If you’re looking for ideas on creating a fresh identity or implementation, we can help. We offer a range of services, tailored to your needs. Whatever it is you need assistance with, our team are here to help.

Contact our team for a friendly chat about how we can help you.