How can branding services make a difference to your income?

Have you ever thought about how branding services could increase your business’ revenue by 33%? If the idea had never crossed your mind, it certainly should now. You may be surprised to know just how important branding services are when it comes to growing your business.

Take a look at this blog to find out more.

What are branding services?

Your brand is more than just a name or logo. It’s who you are as a company and how you represent yourself. Dedicated creative agencies provide a range of services depending on the need of the client. Branding is about representing yourself as an organisation. How do you want your values and personality to be demonstrated?

Branding services help companies with any aspect they may be struggling with. Creative agencies can help with the following:

• Designing company logos
• Creating a brand strategy
• Building a brand identity from scratch
• Re-branding an established business
• Packaging and product design
• Presentation design
• Brand messaging statements
• Brochure and stationery design
• Website design and development
• Formulating brand guidelines for design, style and tone.

The need for professional branding services

Many businesses make the mistake of thinking about their brand once they’ve already launched their product/service. A lot of companies think they can create a logo themselves or buy a pre-designed one online. You don’t get a second chance to make a first impression.

A logo is often the thing people will notice about your business. Every business is unique and wants to be recognised for its unique qualities. Customers will judge you on how they see the brand, so make a good first impression.

Different types of branding services

Five types of branding services that can elevate your marketing strategy include:

1. Logo Design

First impressions are important. The first thing many of your customers will notice about your company is your logo. The logo is the face of the businesses so it needs to be one your customer will remember. Your logo needs to be eye-catching.

Think about some of the most popular logos in the world. What makes them stand out? It could be the colours, the font or image.

Logos can tell your customers about your brand without actually saying anything. Sometimes a simplistic logo can be much more effective.

2. Brand messaging

What can you offer your customers that your competitors can’t? How do your good/services compare to them and why should they choose you? Brand messaging defines what your company is and what you do.

Everything your company says should have meaning. Your meaning should reflect your brand message.

3. Brand positioning 

This particular branding service is about how you set yourself apart from the competition. How will you distinguish yourself? If you don’t have an answer to that, it’s going to be hard convincing your customers to choose you.

You should look for what makes your business unique and how you can showcase that.

4. Brand voice

A brand voice is all about expressing yourself. Having a strong brand voice solidifies your company’s identity. Things to consider when creating your tone of voice:

• Sound – how words sound when pronounced can play a big role in developing a tone of voice.
• Syntax – the arrangement of words comes into play when you want to communicate with your audience. I.e., short sentences.

Your tone of voice should reflect your brand. For example, you wouldn’t use a fun, playful tone of voice if you provide funeral services. Be careful when choosing a tone of voice for your brand.

5. Style guide

Style guides set out branding guidelines for employees and stakeholders to follow. You can expect to see the following things in a style guide:

• Logo size and placement
• Colour scheme
• Font size and style
• Image and photography guidelines
• Brand voice/writing style.

Can branding really increase your revenue?

Yes, it can, branding services effectively can generate more income for your business. Keep reading, to find out more:

Branding can position you as a leader

Having a successful brand puts you as a leader in your industry. Think about the brands you use the most. You probably have a preferred shower gel or toothpaste brand you opt for. You may have a favourite brand of clothing or trainers. What is it about those brands you love most? Were you influenced by someone else?

Everyone will have different answers for these as we all like different things. Whatever brand you choose, it likely won’t be a random decision, there’s a reason. These brands have something that draws you in and makes you choose them time and time again.

Being the leader means being the best. The greater you’re perceived as a leader; the more people will buy from you. The more sales you make, the more revenue you generate.

Branding increases brand equity

When it comes to branding services, greater brand equity creates greater leveraging power. Having greater power means you can demand premium prices for your products. If your brand is the best in the business, people will be willing to pay for it. They want to have your products/service so don’t mind paying extra for it. Branding helps you to gain and maintain a competitive advantage.

Branding services builds brand loyalty

 The reason why customers always choose one brand over another is because of brand loyalty. People like to stick with what they know and like. This is why they buy the same brand over and over again. They know what to expect from the brand and are happy with the result. This forms long lasting relationships.

This is important to revenue growth because with brand loyalty comes trust. If a customer trusts you, they’ll never leave you for another brand. You don’t want to lose your customers to your competitors.

Colour matters for brand recognition

Colours matter when it comes to marketing. Choosing brand colours wisely can impact how people see your brand.

Colours have a clever way of making you feel particular emotions. When choosing a colour for your brand, choose one that will enhance your brand’s visual representation.

Think about some of the most established brands out there and the colours they use. Would those brands still be as popular if they’d have chosen different colours? Probably not. Use colours to your advantage to express your brand the best way possible.

Branding services should be consistent

It’s important to keep brand and values consistent so customers can trust it. You should keep the same social handle across all platforms. This is to ensure a strong easily identifiable brand. It also makes it easier for customers to find you, especially if there is another brand with a similar name. If you don’t keep the brand consistent, people may get confused.

Keeping logos and colour schemes the same across all your social media platforms will allow you to be easily identifiable.

Consistent branding can potentially increase your revenue. Customers are more inclined to use a brand that is consistent as they recognise and remember you.  B2B Marketing conducted an interesting study on this. They found it takes an average of 7 interactions with your brand before a purchase is made . Keeping logos and colours consistent will help customers remember and trust your company.

Branding creates value

If you want your branding services to generate more revenue, it needs to create value.

Professional branding gives people the impression that your organisation is established, confident and trustworthy.

You should invest money in a good secure brand if you want people to use your business. Designing a logo in ClipArt isn’t going to make you or your company look very professional or reputable. If you want people to choose you over your competitors, you need a well-designed logo.

Good branding generates trust

A strong brand will give off a good impression to new customers. If you have a well-established brand people can trust, it will be easier to increase in customers. Once you create a good reputation, more customers will start noticing you and try your brand. You need to give new customers a reason to trust you.

Branding creates a winning identity

The final way branding services can help increase your income is by creating a winning identity. Just like a person, your brand can have its own identity and personality. Something that makes it stand out from the crowd and easy to identify.

If you can create a winning identity, everyone will want to buy from you. Everyone wants to be a winner. When people see you as a winning brand, they want to do business with you. This means increased revenue.

Final thoughts

We hope you’ve found this blog on branding services insightful. We appreciate there was plenty of information to digest but hopefully you found our advice useful. To summarise, branding can be invaluable to any business who is striving for recognition from customers. That’s every business, isn’t it? A brand builds loyalty, trust and establishes your business in your market.

Need some help with your branding?

If you’re looking for ideas on creating a fresh identity or implementation, we can help. We offer a range of services, tailored to your needs. Whatever it is you need assistance with, our team are here to help.

Contact our team for a friendly chat about how we can help you.