Are you wondering how long you will have to wait to see results if you outsource blog writing services? Unfortunately, it won’t just happen overnight. Even the best blog writers can’t perform miracles. However, investing in high-quality blog writing services with experienced professionals can have huge benefits.
A blog writing service helps websites build credibility and trust. A blog writer can help you reach your audience and generate leads. Blog writing requires a lot of work and ideas, something a blog writing service is full of. Essentially, outsourcing to an experienced blog writer will save you time and help to drive more traffic to your website.
At Vocal, our copywriters are on-hand to help with your online copy. Our blog writing services are SEO-friendly. This means you can rest assured that our hard work is making a difference to your visibility.
Firstly we ask ourselves what is the purpose of your blog? Are our blog writing services to inform, sell or just share stories? Once we know the purpose, we can start writing a killer blog.
You won’t see any results from just one blog post, believe it or not. There are thousands of blogs produced each da. To keep up with your competitors, you need to post regular content. You’ll notice when searching on Google something like 67,200,000 results may appear. Out of all of those results, only 10 of them will be placed on the front page. The rest will be placed on page two, three, four and so on and who really clicks on those? It takes a while for Google to calculate metrics to decide which page a piece of content should rank on. The more frequently you produce great content, the better your chances of seeing it appear on Google.
Before we start writing anything, we have to know who we are writing for. It’s useful to know what your audience likes and dislikes. It can help you create compelling and engaging content. Ask yourself the following questions about your target audience:
If you don’t take the time to learn about your audience, your blog won’t be any good.
Although our content is important, so are your headlines. If headlines are boring and flat, people won’t want to read the content. We like to create engaging headlines that draw the reader in. Three ways to make your headline sound better include:
We implement the 4 U’s when creating our headline:
The headline is the first thing your audience will see, so it’s worth spending time creating the perfect one.
Our writers can create impeccable headlines that will have your readers wanting more.
Our blog writing services are unique and offer something different to our competitors. We always produce original content and use our own initiative and demonstrate our own ideas. We like to show off our creativity.
We like to make our blogs more visually appealing to our readers. Our blog writing service offers more than just words. Sometimes visuals can tell a story better than words alone. If a visual can say everything you need it to without the use of words, use it. Visuals are a great way of breaking up large chunks of text. We create white space around our text to make it easier and more satisfying to read. Examples of visuals you could use include:
We are passionate about the blogs we write. If you aren’t passionate about your blogs, why should you expect your audience to read them? Your blogs should be interesting and compelling to keep your readers engaged. Give your readers the same feeling of passion you put into your work.
To ensure a high-quality blog writing service, we don’t create the perfect blog in one attempt. It takes a few drafts to create perfect content. As you work through your blog, your ideas will change and develop. You should create a few drafts before you post your final version. Your content needs to be perfect, and you need to be happy with it. So be sure to spend plenty of time making it the best it can be.
Whilst editing, we always proofread. It’s easy to miss spelling mistakes and grammatical errors when working on a long document. We make time at the end of your blog to go back and check over it thoroughly. We don’t want to post a blog that is full of errors.
You could always ask someone to take a look at it. A second pair of eyes may pick up any mistakes you have missed.
As much as blogs are about the writing, the design is also important. Whilst you want to have a pretty blog that others admire, don’t make it too complex. A badly designed website stops users from focusing on your content. We try to keep the colour scheme, fonts and design simple. Sometimes less is more. We don’t let readers get too distracted by our design.
We always plan out our blog beforehand. We make a plan of what we are going to write. Heading straight to your laptop and bashing out words isn’t always an effective approach. We create a spider diagram or bullet points to highlight ideas and points we want to talk about. By planning out our blog, we’ll save time, be more organised and know what we’re writing about.
People don’t pay attention. You may be surprised to know but, on average, people only read 20% of your content. This means that most readers are only spending one or two minutes on your site – if that.
This is because audiences tend to scan throughout websites for a certain piece of information. Think about how often you actually sit and read bulks of text. Probably not very often.
Readers tend to digest information better when they can scan it. By creating white space around your text, you can make it more scannable. You can break up your text with bullet points and subheadings. This makes it easier for your audience to search for something specific within your content.
Large chunks of text will put people off as it is too much to take in. Remember to keep your content clear, concise and easy to scan.
Sometimes, amplification will be included in blog writing services. However, you may choose to disperse the content yourself, in-house.
If you want to see results from your blogs, here are some tips to increase traffic:
Website push notifications can help you stay in touch with visitors even after they leave your site. You can communicate with visitors to bring them back to your site.
As a blogger, you’ll be sure to have plenty of ideas you can’t wait to get started on. To help you get organised and stick to a plan, you should create an editorial calendar. Awesome blogs aren’t built in a day. It takes time and effort to create a successful blog.
The calendar will keep you organised and create an effective content strategy. Plus, you’ll be more productive if you have a plan in place. Make sure you stick to your calendar and publish content when planned.
You could use colours, tags and categories to make your calendar more visually appealing and structured.
Search Engine Optimisation (SEO) can help make your content and website more search engine friendly. You don’t need to be an expert – you can do this yourself. There are plenty of SEO tools and plugins and tutorials available online to get you clued up on SEO.
Social media is a great platform to amplify your content and a wider audience. The main platforms are Instagram, Facebook, Twitter and LinkedIn, depending on your industry. Social media sites can help you engage better with your audience and stay up to date with what’s going on. You can keep an eye on trends and the latest news to help with your blog content. Add social sharing buttons on your blogs to make it easier for readers to spread the word for you.
Once you start creating good content, you can start linking to existing blogs where appropriate. You should also think about your external linking strategy. How can you get your content on other websites to gain more traction? When used correctly, linking can help increase your SERP rankings. Both internal and external linking plays an important role in SEO.
There are many sites you can use for to post your blogs after receiving the content from your writer. We recommend the following:
This is the most popular blogging software. It has many tools to use and it’s very straight-forward to configure. It is a free software, but domain names are priced.
This is another great site for publishing blogs. When signing up to their free partner programme, you can make money. You earn money when paying members read your blogs.
Wix.com is a website builder to design and build websites. You can add blog posts via the Wix Blog app. It is a free account, but it is limited. However, the setup is quick and easy which is great for beginners.
You can start a free blog on Blogger with a Google account. Blogger is free and easy to use, even for the least technical minded people.
As previously discussed, it won’t happen overnight as much as you’d like it to. It takes time for Google and other search engines find your blogs. The average time to start seeing results from blog writing services is roughly 6 months. However, it could take up to a year to see good results on Google. This is assuming you’re publishing high-quality, consistent content and using linking strategies.
The best-long term solution to seeing results is SEO.
As there are millions of blogs being produced every day, don’t be surprised when yours doesn’t rank highly immediately. The way Google works contributes to how long it takes to see results from blog writing services. New domains haven’t earned the same authority as older domains. More established domains have more reliability in the eyes of search engines.
To see continuous results, you need to keep blogging. Once you start noticing results, you can track how much traffic each blog post generates.
Ask yourself the following:
You should keep track and take advantage of trends you notice. Tracking will help you identify what’s working and what’s not working.
If you’re struggling to produce high-quality content, you can outsource your needs to a creative agency, like Vocal.
At Vocal, we offer SEO-friendly blog writing services that will take your content to the next level. It doesn’t matter what challenge you throw at us – we can handle it!
You don’t have to worry about anything – we’ll take of it all.
If you want to see results from your blog, get in touch with a member of our team.
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