Lessons from website content writers: How to be the loudest online

If you’re looking for ways to stand out online, our website content writers have all the information you need. As of January 2021, there are 4.66 billion internet users worldwide. That is 59.5% of the global population! That is quite an audience, so reaching as many of those users as possible is crucial. But how do you make your content stand out? Vocal is here to tell you how.

1. Website content writers focus on SEO

The most important thing to a website content writers would like to make is getting noticed in the first place. This is the first stage of standing out. It can be virtually impossible for people to find your content if you don’t use search engine optimisation (SEO) methods.

2. Keywords: essential for website content writers 

SEO is how your content can be found by your audience. When you use Google, the search engine uses an algorithm to give you results. These results are based on multiple aspects, including the keywords you have searched for. The more often those keywords are used within your content, the higher they will be ranked in the SERPS.

3. How website content writers use long-tailed keywords

Using broad keywords can be good, but sometimes using long-tailed keywords is better for your content. Our website content writers understand that long-tailed keywords can bring in a very specific audience. This is because those people are using particular keywords when searching. If you are aiming to bring in a niche audience, perhaps long-tailed keywords are worth considering. So, if you use long-tailed keywords, remember that the more particular they are, the better. But do not forget to make sure they are relevant.

4. Tools our website content writers use for SEO

Our website content writers know how much of an impact SEO makes. So, we are sure to focus on optimising it within our work. This is to ensure our content reaches the audience we want. There are tools we use to keep track of keywords and SEO, and how well our content is being received.

There are plenty of tools available to help you with SEO. Below are some that we believe could be best for you:

• Google Analytics
• Exact Metrics
• SEMrush.

These tools can be a great help in gauging your audience’s interest in your content. You’ll be able to see which of your pages are the most popular. And which ones are not doing as well. Using these tools can also help you consider which content to produce.

We also have some blog writing tips for those who need more guidance. As well as some secrets from our website content writers. We even put together a blog specifically for how to use SEO content strategies effectively.

5. Wordcount checkers

Another great tool you could use is a sentence length checker. When using SEO, it is also important to consider sentence lengths and overall word count. Google likes long-form content, so if your blog is over two-thousand words, that’s great! But you must also keep your sentences short. The algorithm favours content with sentences maxed at 20 words per sentence. And paragraphs should be no longer than 150 words overall.

You should also be sure to break your content into sections as often as possible. Readers get incredibly bored at a rapid rate, so big chunks of sentences will quickly drive them away. This is why it is recommended to have no more than 150 words per paragraph. The easier it is to read, the more your audience will stick around to hear what you have to say.

6. Our website content writers always stay organised

Another tip our website content writers suggest is to make sure you’re staying organised. It is important to know which content you and your team are working on. It is also good to note all the information you find when using tools for research and SEO.

Our website content writers use blog trackers, editorial calendars and content management systems (CMS). They’re a great method of optimising team productivity and they keep you on track.

7. Hook, line & sinker

Hooking your reader is the first and most crucial part of writing content. Our website content writers know this all too well. You have only a few seconds to catch a reader’s attention, so you need to make it count.  There are several ways to make your titles stand out.

We suggest sticking to a formula when creating titles for your content. The main purpose of a title is to be compelling so a reader will want to check out your work. Whatever is in your title, should be ‘answered’ in your content. We talk more about ‘answering’ your headlines in section 17.

Keep your headlines relatively short. The easier they are to read, the quicker they will grab people’s attention.

Some great examples could go along the lines of:

• The top 10 tools for managing money without pen and paper
• The 5 best diets that won’t leave you hungry
• You’re running out of money! Here are 10 ways to fix it
• You’ll be in hot water if you miss this guide on the best valentine’s day gifts.

Our website content writers also understand how important the use of FOMO is in a title. Fear of missing out (FOMO) means your audience will be more likely to do something if other people are. Social proof is a technique that can be used to also build confidence and trust in visitors. If they see other users buying things or taking certain actions, they are more likely to follow suit.

We suggest using TrustPilot as the best way to add social proof to your site. Encourage your customers to leave reviews. You can then use these testimonials as powerful marketing tools. Having great reviews is another essential way of standing out!

Using social media

Using social media is the easiest way to reach an audience. But you also need to know how to effectively use it to your advantage.

8. Graphic design

Having a good eye for when to use graphic design can be a huge advantage for your social media. You may be equipped to create it yourself or you could hire a graphic designer. It could be more effective to hire an expert as they will know technical methods of helping you stand out. This could be from which colours to use and the best fonts. These do actually play a surprising part in attracting and influencing users.

Either way, graphic design is a great way to establish the aesthetic of your brand and social media accounts. It is important to be recognisable, and this will help you to stand out. The more professional you appear, the more likely your audience will trust you and your content. This goes for your website too!

9. Define audience

Vocal’s website content writers are familiar with the audience we write for, so we know how to tone our work. Before you begin creating content, one of the best things to do is define your audience. Consider exactly who you want your content to reach. Knowing who you’re writing for allows you to cater your content to those readers.

You can use analytics tools to keep track of who is consuming your content. This will make it easier to decide which areas of content to focus on. You can also see your popular pages, what users do on your site and which sources are sending you traffic. Those sources may be sending traffic through search engines, social media or advertisements. Knowing what your audience likes and dislikes is an excellent advantage to have.

If you are using WordPress to publish your blogs, you can download plugins to help understand your audience. These analytics tools provide detailed insights into your website visitors.

10. Select platforms

Selecting your platform(s) is important as this is how you will reach your audience. You should focus on using the most popular platforms as this is where the biggest audiences reside. Sites like Twitter, Facebook, Instagram and LinkedIn are great. These are the sites where most people spend their time.

11. Differing posts per platform

You should aim to create content for each platform that differs slightly from each other. There is no point in following someone on multiple platforms if they post the same content on each. They can see your posts solely from Twitter, for example. You should aim to optimise your following and audience across all platforms.

12. Hold competitions & giveaways

Make sure your competition requires a good amount of calls-to-action (CTA). This will boost your post in the site’s algorithm, and you’ll reach more people. Asking people to comment on your post or share it with others is a great way of advertising your content. And this way, the customers also have a chance of getting something in return.

People love getting stuff for free, so they will be eager to enter your competition/giveaway. Just be sure you do not ask too much of the customer. They will not want to spend too much time on an entry.

13. Make sure you interact with your audience

When people have a question, they usually want an answer ASAP. So, through social media, you can give your customers an answer straight away. Our website content writers know our customers shouldn’t have to write an email and wait 5 days for a reply.

14. Regular content

Keeping your content flow regular is another tip from our website content writers. This keeps your brand in your audience’s mind. But be sure that you do not post too often. If you post several times a day, you may end up spamming your audience with content. Too much can quickly become annoying, and it is going to push them away.

15. Trends

Social media is a great place to see what is trending and in which areas around the world. Trending topics are an excellent opportunity to get your content seen. By keeping content trendy and relevant, you increase your chances of being discovered.

16. Use multimedia

One of our website content writers’ favourite ways to break up our blogs is by using multimedia. This could be through the use of images, videos or GIFs. These eye-catching forms of media are another way to engage your audience. You want to keep them interested as long as you can, so this is a great way to do that.

The images and videos you use could also be a way of including more information. They could even link to other platforms, such as a YouTube channel if you use one.

17. Avoid click-baits

One of the best ways to keep your audience coming back is to give them what they want. If they are searching for answers, ensure you give them that. This will gradually gain you a reputation of being reliable. No one likes click-bait content!

Often times content creators use dramatic titles to draw readers in, but the rest of their work is incredibly underwhelming. You don’t want that! Treat your title like a promise. You are promising to give your audience the answers to the title. So, now you can keep this in mind whilst writing.

18. Collaborating

Vocal’s website content writers know the importance of teamwork. So, another excellent way to stand out is by collaborating with other content creators. This is, in a sense, another form of advertising. But by collaborating with other creators, you are now sharing their audience too. If you frequently collaborate, other creators and a wider audience may flock to you. They will grow curious about your next post/release.

Remember that your audience may prefer that you stick to keeping collaborations relevant to your usual content. So, it is probably best not to stray too far from your niche. You do not want your audience to grow uninterested.

We hope our 18 tips from our website content writers have been informative. Our goal at Vocal is to help people create awesome content that sees the results you want.   

Our team of website content writers can help you

We would love to hear about your business goals, so why not contact us and speak to one of our team? We can brainstorm how we can produce the best website for you. Then, we will use our experience to make recommendations. We pride ourselves on delivering results. We will provide you with predicted outcomes so that you can make an informed decision. If you give us the go-ahead, we will provide you with a quote. Our team will then get to work on creating the digital copy of your dreams!